Mr. Greg Tierney reports

MOLSON COORS WELCOMES MONACO COCKTAILS TO ITS U.S. BEYOND BEER PORTFOLIO

Molson Coors Canada Inc. parent company Molson Coors Beverage Company has acquired Atomic Brands Inc., maker of Monaco Cocktails, a pioneering ready-to-drink (RTD) brand known for combining bold flavours and quality with convenient packaging that is ready when you are.

Launched in 2012, Monaco helped ignite the RTD cocktail category and popularized the concept of canned cocktails for big nights, high-intensity sports and live events, drawing consumers to the brand and its flavourful lineup of modern classics like Citrus Rush, Watermelon Crush, Lime Crush, Black Raspberry and more.

Since launching 14 years ago, Monaco has grown to become a top-five RTD cocktail brand in the United States and holds a 5-per-cent market share of RTD singles, in addition to now being the No. 1 independently owned RTD singles cocktail brand in the U.S. across all tracked retail channels.

Sold in over 70,000 retail locations across the U.S., Monaco shows up particularly strongly in convenience stores. Molson Coors sees significant opportunity to further scale Monaco, including through increased marketing support and expansion through chain retailers. Currently, the majority of Monaco's distribution overlaps with Molson Coors' U.S. distributor network, further positioning the brand for operational and commercial integration with Molson Coors.

Quote from Rahul Goyal, president and chief executive officer, Molson Coors Beverage Company: "Don and his team have built something genuinely impressive with Monaco. This brand was developed from the ground up with dedication and a fanbase fostered through real, in-person experiences. We believe it has the scale, the consumer loyalty and the runway for growth that we've been looking for -- but it's more than that. Monaco is built different. Very few brands blend quality, value and fun quite like Monaco does, and all of us at Molson Coors are excited to build on the momentum by introducing the brand to even more consumers."

Quote from Don Deubler, founder and CEO, Atomic Brands: "I'm extremely proud of the journey we've taken with Monaco since launching in 2012. We pioneered the canned cocktail category when it was all but forgotten, igniting a new generation of drinkers with bold, pop-culture-inspired flavours, iconic packaging and consistent high-energy messaging. Monaco has always stood for exceptional quality, incredible value and unforgettable experiences, fuelled by partnerships with music festivals and live action sports. Today, joining forces with Molson Coors fills me with gratitude for everyone who believed in us along the way. This next chapter will harness their unmatched distribution reach, operational expertise and passion for iconic consumer brands to bring Monaco's high-octane fun to even more fans nationwide. We're ready to keep the party going stronger than ever."

The acquisition advances Molson Coors' ambition to build a strong portfolio of scaled brands across beer and beyond beer. In February, 2026, Molson Coors announced its Horizon 2030 strategy, aimed at creating growth in a world of constantly evolving consumer preferences and choice. Monaco is expected to further the company's strategy and complement its vast beer portfolio, including growing brands such as Coors Banquet and Peroni U.S., while also advancing its Beyond Beer lineup, which also includes beloved brands like Fever Tree U.S. and Topo Chico Hard.

The deal is subject to the satisfaction of closing conditions, and the transaction is expected to close in the coming weeks.

Unless otherwise specified, all data points related to Monaco's U.S. sales performance are sourced from Circana.

About Molson Coors Beverage Company

For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From the company's core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ozujsko to the company's above premium brands, including Madri Excepcional, Staropramen, Blue Moon Belgium White and Leinekugel's Summer Shandy, to the company's value brands, like Miller High Life and Keystone Light, Molson Coors produces many beloved and iconic beers. While Molson Coors' history is rooted in beer, it offers a modern portfolio that expands beyond the beer aisle as well, including flavoured beverages like Vizzy Hard Seltzer, spirits and non-alcoholic beverages. Molson Coors also has partner brands, such as Simply Spiked, ZOA Energy, Fever-Tree, among others, through licence, distribution, partnership and joint venture agreements. As a business, Molson Coors' ambition is to be the first choice for its people, its consumers and its customers, and Molson Coors' success depends on its ability to make its products available to meet a wide range of consumer segments and occasions.

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