The Globe and Mail reports in its Wednesday edition that a new report shows the beverage industry has adapted to Canadians' changing preferences, as demand increases for both health-conscious and non-alcoholic drinks.
A Canadian Press dispatch to The Globe says the report from the Conference Board of Canada, which was funded by the Canadian Beverage Association, said households spent $12.5-billion on non-alcoholic beverages in 2024.
The figure has moderated from the peak of just over $13-billion during the pandemic, coming down 4.4 per cent since 2020, but is still 3 per cent above prepandemic levels.
The Conference Board projected that household spending on non-alcoholic drinks would surpass $13-billion again by 2029.
It has been a similar story at Molson Coors Canada's Toronto brewery, which has been producing more non-alcoholic drinks in recent years. Molson's Anthony Purchase said in an interview earlier this year: "Within the non-alcoholic space, we're seeing that continue to grow, like double digits year over year. We're partnering with customers on sustainability and healthy, mindful drinking choices." Mintel analyst Candace Baldassare says, "Ultimately, Canadians are looking to make healthier choices."
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