The Globe and Mail reports in its Wednesday edition that Molson Coors on Tuesday raised its annual sales and profit forecasts. A Reuters dispatch to The Globe reports that Molson joins rivals Anheuser-Busch and others that have recently posted upbeat results, supported by higher pricing. For the Americas segment, Molson Coors's net sales rose 10.7 per cent in the second quarter as it shipped more premium beers. A conservative backlash in the U.S. against AB's Bud Light over a social-media promotion with transgender influencer Dylan Mulvaney has weighed on the brand's sales, causing the beer to lose its top spot in the domestic market since May. "We believe the market share shift away from Bud Light and toward Miller Lite and Coors Light will be sticky and likely very profitable," Roth analyst Bill Kirk said. Molson Coors now expects full-year 2023 sales to grow in high single-digit percentage, on a constant currency basis. The company had previously forecast a low single-digit percentage rise. Annual underlying income before income taxes is expected to increase between 23 per cent and 26 per cent, on a constant-currency basis, compared with a low single-digit percentage increase forecast earlier.