Mr. Rody Lazar reports
KYLE FORGEARD ENDORSES AMINO ON INSTAGRAM FOLLOWING A STRONG FIRST MONTH FOR THE AI CALORIE COUNTER APP
Boba Mint Holdings Ltd. and its subsidiary, WERD Studios, have noted that Amino, the new AI-powered calorie counter app, completed a successful first month since launch, marked by strong user growth and the first of several planned celebrity endorsements, as on Oct. 14, Kyle Forgeard, creator of NELK and Full Send, officially endorsed Amino in a dedicated Instagram story post introducing the app to his followers. Mr. Forgeard receives compensation for his role as a brand ambassador of Amino, however no securities have been issued to Mr. Forgeard in connection with this role.
Amino's first month focused on marketing tests, performance analysis and establishing a scalable growth framework. The company's initial strategy utilized digital-only channels, including paid Instagram advertising, microinfluencer partnerships and organic community engagement. With a modest initial marketing budget and small-scale influencer activations, Amino signed up more than 11,000 users during the first 30 days.
Early campaign performance showed strong acquisition efficiency and user engagement, confirming the effectiveness of Amino's data-driven creative strategy. The combination of paid media, influencer-generated content and organic community activity has demonstrated a cost-efficient and repeatable model. Based on these results, Amino plans to expand marketing investment in the next phase while continuing to refine performance across all active channels.
During active paid and influencer campaigns, Amino has averaged approximately 100 new downloads per day. Mr. Forgeard's initial Instagram post generated nearly 2,000 new users within 24 hours, bringing total users to approximately 13,000. The post featured a simple demonstration of the app with no direct promotional messaging, underscoring the impact of authentic creator-driven engagement.
Building on this foundation, Amino plans to increase its marketing spend and expand partnerships through additional NELK team members and other high-profile creators with large followings. The company also confirmed that TikTok advertising campaigns will launch shortly as part of its next phase of user acquisition, further accelerating visibility and growth across key demographics. Amino is available now on iOS and Android.
About Boba Mint Holdings Ltd.
Boba Mint Holdings is a forward-thinking blockchain gaming and digital innovation company that develops and invests, directly and through its wholly owned subsidiary WERD Studios, in innovative consumer apps and blockchain projects that blend cutting-edge technology, gamification and real-world utility. The company's mission is to create engaging products that people love using every day -- and that make a positive impact.
We seek Safe Harbor.
© 2026 Canjex Publishing Ltd. All rights reserved.