Mr. Blair MacNeil reports

TILRAY BRANDS LAUNCHES ZONNA, INTRODUCING NEW THC POUCHES FOR CANNABIS CONSUMERS

Tilray Brands Inc. has launched Zonna, a new cannabis brand introducing fast-acting THC (tetrahydrocannabinol) pouches designed for adult consumers seeking a discreet, smoke-free and convenient cannabis experience.

Launching with Bubble Pink, Zonna combines innovative Capsoil technology with a portable pouch design to deliver a fast-acting experience. Designed to fit comfortably between the gum and lip, the compact pouches offer a discreet and odour-free alternative to traditional cannabis consumption methods.

Blair MacNeil, president of Tilray Canada, stated: "Consumer demand is redefining what cannabis can be, and Tilray is leading that evolution through innovation that expands choice for adult consumers. As preferences move toward products that are discreet, convenient, precise and smoke-free, Zonna reflects our ability to anticipate where the category is going and deliver differentiated experiences that meet consumers there. By combining fast-acting Capsoil technology with a controlled-dose pouch, we are expanding choice, creating new occasions for cannabis consumption and reinforcing Tilray's leadership in bringing forward products that move the industry forward."

Each Zonna pouch contains 10 milligrams THC, providing a precise and controlled dose while eliminating much of the uncertainty associated with other consumption formats. The launch format includes 15 pouches per container (150 mg THC per pack) and features a child-resistant puck, with separate compartments for unused and used pouches, supporting convenient and responsible disposal.

Zonna Bubble Pink THC pouches are now available through licensed cannabis retailers across Canada where cannabis products are sold.

Canadian cannabis products are produced and distributed by Aphria Inc., a licensed producer under the Cannabis Act.

About Tilray Brands Inc.

Tilray Brands is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness and entertainment, elevating lives through moments of connection. Tilray's mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray's unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods and craft beverages.