Mr. Bryan Nolt reports

BRECKENRIDGE DISTILLERY INTRODUCES BRECKENRIDGE RYE WHISKEY, A BOLD NEW EXPRESSION FROM THE WORLD'S HIGHEST DISTILLERY

Breckenridge Distillery, an award-winning craft distillery and spirits brand by Tilray Brands Inc., has launched Breckenridge rye whisky, a bold, full-flavoured new expression bottled at 100 proof/50 per cent ABV (alcohol by volume) that showcases the distillery's deep commitment to craft. Produced at 9,600 feet and crafted from an 80-per-cent rye mash bill, the palate delivers a rich, lingering rye spice rooted in the rugged character of the American West.

Breckenridge rye whisky is the latest evolution of the distillery's celebrated whisky lineup. Crafted at altitude in the heart of the Colorado Rockies, this expression reflects the same passion for precision and quality that has earned the distillery three World's Best awards and five Icons of Whisky awards on the world stage.

The nose opens with soft chocolate and fleeting hints of cherry, layered with subtle honey, delicate hay and a gentle rye spice that adds an earthy, rustic lift. On the palate, light chocolate builds into rich caramel and cocoa, with hints of stone fruit emerging mid-palate before a bold, lingering rye spice carries through a warm, enduring finish.

"Rye whisky has always been one of our favorites. Traditional rye fans talk a lot about how many of today's available offerings lack the big rye notes with a perfect spice balance that we enjoyed in decades past. We wanted to bring back classic rye, bold but in harmony, devoid of the angular oak notes you typically encounter these days. We believe we nailed this one," said Bryan Nolt, founder of Breckenridge Distillery. "We've spent years refining what a Colorado whisky could be, and this represents some of the most deliberate, exciting work we've ever done as a distillery."

Breckenridge rye whisky is now available in Colorado retailers and on-line for home delivery where permitted. Breckenridge rye whisky will be available in national retailers summer of 2026 (100 proof, 50 per cent ABV, $34.99 to 39.99 MSRP (manufacturer's suggested retail price).

About Breckenridge Distillery

Founded in Colorado in 2008, Breckenridge Distillery is the World's Highest Distillery and is best known for its award-winning blended bourbon whisky, a high-rye mash American-style whisky.

One of the most highly awarded distilleries in the United States, the Breckenridge Distillery is proudly a three-time Icons of Whisky and 10-time winner of Best American Blended at the World Whiskies Awards by Whisky Magazine and a four-time winner of Colorado Distillery of the Year by the New York International Spirits Competition. Most recently, Breckenridge Port Cask Finish was named World's Best Finished Bourbon at the 2024 World Whiskies Awards, joining Breckenridge High Proof, named World's Best Blended Whisky and Breckenridge Gin, named World's Best Compound Gin at the World Gin Awards by Gin Magazine. Breckenridge spirits have been awarded six Double Golds at the San Francisco World Spirits Competition.

The Breckenridge Distillery is more than award-winning spirits, offering an immersive guest experience. Named as one of the country's top visitor attractions by Whisky Magazine, guests can dine at its award-winning restaurant, enjoy show-stopping cocktails, learn about its highly awarded spirits with an in-depth tasting and get an inside look at their active production facility. New to the distillery, guests have the opportunity to blend their own whisky as they learn the inner workings of whisky production.

Breckenridge Distillery is a subsidiary of Tilray Brands, a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live its very best life.

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