Mr. Chris DiOrio reports
BLUE POINT BREWING LAUNCHES MAGIC HOUR IPA-A BRIGHT, TROPICAL 6% ABV SIPPER FOR GOLDEN HOUR
Blue Point Brewing Company , a Long Island craft brewery and brand by Tilray Brands Inc., has launched a new year-round offering, Magic Hour IPA (India pale ale). The beer delivers bursts of bright and tropical hops, striking the perfect balance of flavour and drinkability. The new IPA comes in with 6 per cent ABV (alcohol by volume) and is designed as the perfect pairing for enjoying golden hour and unwinding at the end of the day.
Blue Point is known for delicious lagers and ales, like the brewery's fan-favourite Toasted Lager, so the addition of an easy-drinking, year-round IPA perfectly rounds out the brand's offering, ensuring that any beer drinker can find something tailored to their tastes.
Magic Hour delivers the aroma and hop character that IPA lovers look for while remaining approachable and easygoing. By carefully monitoring pH levels during the brewing process, hop burn is minimized, giving the beer a quick, dry finish that keeps you coming back for more. The brew is made with Citra, Nectaron and Anchovy hops, which provide a tropical and refreshing taste, ideal for happy hours, sipping during sunset on a laid-back summer night or year-round enjoyment. Magic Hour IPA is available on tap and in six-pack 12-ounce cans in taprooms, groceries, convenience stores and more across New York, Connecticut, Pennsylvania and New Jersey.
"We brewed Magic Hour to deliver everything IPA fans crave -- bright, tropical hop character and a clean, easy finish without sacrificing drinkability," said Chris DiOrio, senior brand manager of Blue Point Brewing. "It's the kind of beer you reach for when the sun's going down and an approachable gateway for new IPA drinkers too."
About Blue Point Brewing Company
Blue Point Brewing was founded in 1998 in Patchogue, N.Y., and is Long Island's OG craft brewery. Twenty-eight years later, with a widely appealing portfolio of beer and beyond beer brands, Blue Point has grown to be one of the largest breweries in New York, with a footprint up and down the entire East Coast. Blue Point's flagship beer, Toasted Lager, has won several awards, including a gold medal at the World Beer Cup.
About Tilray Brands
Inc.
Tilray Brands is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness and entertainment elevating lives through moments of connection. Tilray's mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray's unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods and craft beverages.
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