Mr. Blair MacNeil reports

TILRAY EXPANDS CANADIAN CANNABIS PORTFOLIO WITH LAUNCH OF PORTAL, A NEW HIGH INTENSITY BRAND FOR THE EXPERIENCED CONSUMER

Tilray Brands, Inc. has launched Portal, its newest cannabis brand engineered specifically for seasoned, high-tolerance consumers seeking uncompromising potency, consistency and performance, just ahead of 4/20 next month.

The vape and infused preroll categories have grown rapidly, but with that growth has come sameness -- similar products, familiar promises, and diminishing returns for consumers who know exactly what they are looking for and rarely find it. Portal was created to challenge that norm.

Portal is built around liquid diamonds, the highest potency THC-dominant (tetrahydrocannabinol) cannabis concentrate, along with diamond-coated flower and precision formulation. Together, these elements deliver uncompromising performance paired with a bold, sci-fi-inspired identity that feels powerful, modern and intentionally different. Designed as a ritual rather than a novelty, Portal is engineered for consumers who live comfortably at higher tolerances and expect consistency, intensity and reliability every time.

Blair MacNeil, president, Canada, Tilray, stated: "As the infused category matures, a clear gap has emerged between consumer expectations and product performance. Portal is purpose built for experienced consumers with high tolerance and uncompromising expectations -- delivering precision, consistency and elevated performance. This launch underscores Tilray's ability to identify gaps in the market and lead with differentiated brands that set a new standard for the category."

Step through the Portal

Portal launches with a focused lineup of high-potency infused prerolls and liquid diamond vapes, each built for intensity without compromise:

• Portal Sloppy Troppy diamond-coated one-gram preroll:
  • A sativa preroll coated in THCA (tetrahydrocannabinolic acid) diamonds and clocking in at over 40 per cent THC, Sloppy Troppy is engineered to elevate both flavour and effect. This preroll delivers bold flavours of watermelon, citrus and tropical fruit alongside a smooth experience that stays consistent from start to finish.
• Portal Sloppy Troppy liquid diamonds 510 cartridge:
  • This sativa vape pushes intensity into a new tier with 95 to 99 per cent THC, delivering clean, powerful pulls. Liquid diamonds are paired with vibrant watermelon and citrus notes, while a Lock-Top mouthpiece helps preserve flavour and performance wherever the ritual takes you. It is not just potent, it is precise.
• Portal Lunar Lychee liquid diamonds 510 cartridge:
  • An indica expression of Portal's power profile, Lunar Lychee delivers 95 to 99 per cent THC layered with exotic lychee, crisp Asian pear and smooth vanilla cream. The experience is deeply immersive yet controlled.

Portal products are launching at select retailers across Canada, with availability varying by province.

About Portal

Portal is a high-potency cannabis brand created for the committed consumer. Built on advanced formulation, extreme performance and a bold sci-fi-inspired identity, Portal delivers liquid-diamond-infused products designed to meet and exceed the expectations of high-tolerance users.

About Tilray Brands Inc.

Tilray Brands is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness and entertainment, elevating lives through moments of connection. Tilray's mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray's unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods and craft beverages.

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