Mr. Prinz Pinakatt reports

TILRAY BRANDS ANNOUNCES PARTNERSHIP WITH POPSICLE® TO LAUNCH POPSICLE ADULT BEVERAGES

Tilray Brands Inc. is teaming up with The Magnum Ice Cream Company, the world's largest ice cream company, to give an adult upgrade to a beloved classic. Today, Tilray is announcing its line of exclusive Popsicle Hard flavoured ready-to-drink beverages, inspired by the iconic flavours Popsicle fans grew up with to bring a nostalgic favourite into a new format for 21-plus consumers in the United States

By pairing Tilray's beverage innovation expertise with Popsicle's beloved legacy and fanbase, Tilray has set out to capture the taste and joy of Popsicle with an added 5 per cent ABV kick, available in non-carbonated hard cherry, hard orange and hard grape. The Popsicle Hard variety pack will include four of each fan-favourite flavour and will be rolling out this March in select retailers nationwide.

Prinz Pinakatt, chief growth officer, Tilray Beverages U.S., said: "At Tilray Beverages, we are focused on building a dynamic portfolio of brands that connect with consumers across new occasions. Popsicle is an iconic, nostalgic brand beloved in households everywhere, and we see a tremendous opportunity to translate those familiar flavours into a new adult refreshment experience. This partnership demonstrates how Tilray's beverage platform can bring innovative brand collaborations to market quickly and at scale."

Mr. Pinakatt continued, "By bringing the classic flavours of Popsicle into a new format, we're creating a fun, nostalgic experience for consumers while introducing something entirely new to the adult beverage aisle."

Because summer would not be complete without the ever-popular red, white and blue Popsicle ice pop, Tilray's exclusive Popsicle Hard firecracker beverage will launch in May, 2026 -- blending consumers' love for the festive flavour in this new format. Available in 12 packs of 12-ounce slim cans, the Popsicle Hard variety packs can be found at major retailers across the country, including Walmart, Kroger, Albertson's, Safeway, Food Lion, Ingles and Buc-ees.

About Tilray Beverages

Tilray Beverages, a division of Tilray Brands, is a leading beverage platform with a diverse portfolio of award-winning craft beers, spirits, non-alcoholic beverages and functional drinks. Its portfolio includes 10 Barrel Brewing, Alpine Beer, Atwater Brewery, Blue Point Brewing Company, Breckenridge Brewery, Breckenridge Distillery, BrewDog, Casa Breck, Green Flash Brewing Company, Hi*Ball Energy, Hop Valley Brewing Co., Liquid Love, Mock One, Montauk Brewing Company, Mountain Shot, Redhook Brewery, Revolver Brewing, Shock Top, Square Mile Cider, SweetWater Brewery, Terrapin Beer and Widmer Brothers. Leveraging state-of-the-art production facilities and a robust distribution network, Tilray Beverages is focused on expanding premium and mainstream beverage offerings across the United States and international markets.

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