Ms. Jessie Unruh reports

BRECKENRIDGE DISTILLERY EXPANDS ITS COLORADO PRESENCE WITH CHEBA HUT PARTNERSHIP

Cheba Hut Toasted Subs will roll out Breckenridge Distillery (a craft distillery and spirits brand by Tilray Brands Inc.) products across 18 Colorado-based Cheba Hut restaurants. This will bring Breckenridge Distillery's award-winning bourbon whisky to all participating locations, with select restaurants in Boulder, Dillon and one Denver location also pouring Mountain Shot, the distillery's bold, shootable chocolate and mint whisky.

Rooted in a shared love for mountain culture, irreverent fun and doing things the Colorado way, fans will have a new way to toast their favourite subs. To celebrate the launch, participating Cheba Hut locations will offer drink specials, including a classic shot-and-a-beer combo, pairing perfectly with toasted subs and laid-back vibes.

"This is a natural fit," said Jessie Unruh, director of marketing at Breckenridge Distillery. "Cheba Hut and Breckenridge Distillery are both Colorado-founded brands that have grown by building strong local communities and delivering distinctive, high-quality experiences. By bringing our award-winning bourbon whisky and Mountain Shot to Cheba Hut locations statewide, we're creating a new way for guests to enjoy Breckenridge spirits in a relaxed, approachable setting -- whether they're unwinding after a day in the mountains or gathering with friends."

Cheba Hut customers can expect Breckenridge Distillery's bourbon whisky featured across all 18 Colorado locations, while Mountain Shot -- known for its smooth, chocolate-mint flavour and adventurous spirit -- will be available at select spots in Boulder, Dillon and Denver, making it an ideal apres-ski or late-night toast.

"At Cheba Hut, we're all about good food, good drinks and good people," said Meg Berenson, manager of marketing and strategic partnerships at Cheba Hut. "Breckenridge Distillery lets us highlight a legendary Colorado brand that aligns perfectly with our culture. A shot and a beer never tasted so good, especially when it's paired with a toasted sub."

Breckenridge Distillery products are now live at participating Colorado locations. Drink specials may vary by restaurant. Guests must be 21 or older to enjoy.

About Breckenridge Distillery

Founded in Colorado in 2008, Breckenridge Distillery is the world's highest distillery and is best known for its award-winning blended bourbon whisky, a high-rye mash American-style whisky.

One of the most highly awarded distilleries in the United States, Breckenridge Distillery is proudly a three-time Icons of Whisky winner and 10x-time winner of Best American Blended at the World Whiskies Awards by Whisky Magazine and a four-time winner of Colorado Distillery of the Year by the New York International Spirits Competition. Most recently, Breckenridge Port Cask Finish was named World's Best Finished Bourbon at the 2024 World Whiskies Awards, joining Breckenridge High Proof, named World's Best Blended Whisky, and Breckenridge Gin, named World's Best Compound Gin at the World Gin Awards by Gin Magazine. Breckenridge spirits have been awarded six Double Golds at the San Francisco World Spirits Competition.

Breckenridge Distillery is more than award-winning spirits, offering an immersive guest experience. Named as one of the country's top visitor attractions by Whisky Magazine, guests can dine at its award-winning restaurant, enjoy show-stopping cocktails, learn about its highly awarded spirits with an in-depth tasting and get an inside look at their active production facility. New to the distillery, guests have the opportunity to blend their own whisky as they learn about the inner workings of whisky production.

About Tilray Beverages

Tilray Beverages, a division of Tilray Brands, is a leading beverage platform with a diverse portfolio of award-winning craft beers, spirits, non-alcoholic beverages and functional drinks. Its portfolio includes 10 Barrel Brewing, Alpine Beer, Atwater Brewery, Blue Point Brewing Company, Breckenridge Brewery, Breckenridge Distillery, Casa Breck, Green Flash Brewing Company, Hi*Ball Energy, Hop Valley Brewing Co., Liquid Love, Mock One, Montauk Brewing Company, Mountain Shot, Redhook Brewery, Revolver Brewing, Shock Top, Square Mile Cider, SweetWater Brewery, Terrapin Beer and Widmer Brothers. Leveraging state-of-the-art production facilities and a robust distribution network, Tilray Beverages is focused on expanding premium and mainstream beverage offerings across the United States and international markets.

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