Mr. Rajnish Ohri reports

TILRAY MEDICAL, CC PHARMA, AND 14U PHARMA ANNOUNCE STRATEGIC ALLIANCE WITH "GESUND LEBEN" COOPERATION AND ALLIANCE HEALTHCARE DEUTSCHLAND TO ACCELERATE MARKET EXPANSION AND STRENGTHEN PHARMACY ACCESS ACROSS GERMANY

Tilray Pharma, the pharmaceutical division of Tilray Brands Inc., has entered a strategic partnership with Tilray Medical, CC Pharma, 14U Pharma and gesund leben co-operation, which is operated by Alliance Healthcare Deutschland GmbH. As one of Germany's largest pharmacy networks, Alliance Healthcare Deutschland runs 27 logistics centres across the country and supplies more than 10,000 pharmacies daily. This comprehensive distribution network is recognized as a leading support system for independent pharmacies, providing essential services, marketing resources and purchasing benefits. It plays a vital role in ensuring effective national pharmaceutical delivery.

Effective April 1, 2026, Tilray Medical, CC Pharma and 14U Pharma will team up to strengthen their market presence throughout Germany by offering an extensive range of products and improving pharmacy access. Through the gesund leben co-operation, this alliance will provide partner pharmacies with comprehensive health care solutions, including prescription medications, discounted medicines through parallel import and Tilray Medical's medical cannabis portfolio. The partnership is designed to address both business-to-business pharmacy requirements and business-to-consumer patient and consumer needs, granting partner pharmacies access to advantageous purchasing terms, increased product availability and enhanced service offerings.

The gesund leben pharmacy co-operation comprises approximately 3,600-member pharmacies throughout Germany. Membership offers considerable benefits, including digital and priority access that enhance connectivity and expand opportunities within the network. The gesund leben alliance serves as a pivotal co-operative network in the German pharmacy sector, delivering added value through competitive purchasing terms, innovative operational efficiency services, intelligent solutions for increasing customer traffic and sales, and customized support for its members.

Rajnish Ohri, president, international, Tilray Brands, stated: "Germany remains one of the most important and dynamic health care markets in Europe. By bringing Tilray Medical, CC Pharma and 14U Pharma together through this partnership, we are stronger together -- scaling our German operations, expanding pharmacy access and creating an even more powerful platform for long-term growth. This collaboration strengthens our ability to serve pharmacies, patients and consumers nationwide while setting the stage for continued expansion across the German market."

CC Pharma is one of two parallel import companies chosen as partners by Alliance Healthcare Deutschland, highlighting Tilray's strong reputation in German pharmaceutical distribution. This partnership gives CC Pharma preferred access to over 20 per cent of German pharmacies and expands its market reach. Currently, CC Pharma supports more than 16,000 pharmacies across the country.

Mathias Bossen, managing director of CC Pharma, commented: "Our long-standing partnership with Alliance Healthcare Deutschland is being taken to a new level through this strategic co-operation. By combining our strengths and expertise, we are setting new standards in access, service and innovation for pharmacies and patients across Germany."

This partnership further reinforces Tilray's commitment to building a scaled, integrated health care platform in Germany, leveraging its pharmaceutical distribution leadership through CC Pharma and its expanding medical cannabis footprint through Tilray Medical.

About Alliance Healthcare Deutschland GmbH and GEHE

Alliance Healthcare Deutschland and GEHE move health: safely, reliably and quickly. Alliance Healthcare Deutschland, based in Frankfurt am Main, is a member of The Boots Group, and, with its two wholesale brands Alliance Healthcare Deutschland and GEHE, as well as the strong pharmacy co-operation gesund leben, is one of the most important health care providers for pharmacies and pharmaceutical manufacturers in Germany. With a modern network and future-proof services, the full-service pharmaceutical wholesaler with 29 locations, together with its partners, guarantees the nationwide supply of medicines and health care services. The focus is on sustainable, trustworthy and holistic healthcare in Germany, so that everyone can live healthier and more fulfilling lives.

About gesund leben

The important pharmacy co-operation gesund leben strengthens pharmacies sustainably, economically and structurally, while taking responsibility for the health care of millions of people. The co-operation supports its approximately 3,600 partner pharmacies with comprehensive, forward-looking services in the areas of marketing, health counselling, digitalization, human resource management and continuing education, as well as operational processes and finance. With this strong service portfolio, it enables its partners to offer innovative customer approaches and new health care services. The focus is always on people and their health.

About CC Pharma

CC Pharma is a leading pharmaceutical distributor in Germany, serving pharmacies nationwide with a broad portfolio of branded and generic medicines. As part of Tilray Brands, CC Pharma combines local market expertise with the scale, discipline and strategic resources of a global organization.

About 14U Pharma

14U Pharma, a subsidiary of CC Pharma, is a Germany-based pharmaceutical company that specializes in rebate contracts, and is focused on innovative health care solutions and patient-centred product development.

About Tilray Brands Inc.

Tilray Brands is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness and entertainment, elevating lives through moments of connection. Tilray's mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray's unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods and craft beverages.

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