An anonymous director reports

THINKIFIC ANNOUNCES RENEWAL OF NORMAL COURSE ISSUER BID FOR COMMON SHARES

The Toronto Stock Exchange has accepted Thinkific Labs Inc.'s notice of intention to renew a normal course issuer bid.

Under the NCIB, the company can purchase for cancellation up to an aggregate of 3,395,023 common shares in the capital of Thinkific, representing approximately 5 per cent of the issued and outstanding shares as of Nov. 5, 2025, being the last trading day prior to the submission of the initial notice to the TSX. The NCIB will commence on Nov. 19, 2025, and terminate on Nov. 18, 2026, or earlier if the maximum number of shares under the NCIB have been purchased or if the NCIB has been terminated. As of Nov. 5, 2025, Thinkific had a total of 67,900,467 shares issued and outstanding.

Under the NCIB, other than purchases made under a block purchase exception in accordance with the rules and policies of the TSX, Thinkific may acquire, from time to time, up to 12,234 shares per day on the TSX, being 25 per cent of the average daily trading volume of the shares for the period from May 1, 2025, to Oct. 31, 2025, being 48,936 shares.

Under the NCIB, purchases will be made through the facilities of the TSX, and/or permitted alternative Canadian trading systems, at prevailing market prices or such other prices as permitted under the rules and policies of the TSX and applicable securities laws. All shares purchased by Thinkific under the NCIB will be cancelled.

Under the prior NCIB that commenced on Nov. 12, 2024, and expired Nov. 11, 2025, Thinkific sought and obtained approval from the TSX to purchase up to 2,355,810 shares through the facilities of the TSX and/or permitted alternative Canadian trading systems for cancellation. For the period from commencement of the prior NCIB up to and including Nov. 5, 2025, the company repurchased an aggregate 1,262,116 shares for approximately $3.2-million, including commission, at a volume-weighted average price of$2.45 per share.

The company believes that, when a disconnect exists between the share price and the intrinsic value of the business, like today, an NCIB can increase shareholder value and per-share growth. Further, it believes that current market conditions provide opportunities for the company to acquire shares at attractive prices. In its view, having the option to opportunistically repurchase shares could be an effective use of the company's cash resources and could be in the best interests of the company and its shareholders. It would both enhance liquidity for shareholders seeking to sell and provide an increase in the proportionate interests of shareholders wishing to maintain their positions.

In connection with the NCIB, it intends to enter into an automatic share purchase plan on or about Nov. 19, 2025, with an independent broker, to facilitate purchases of the shares under the NCIB. Under the ASPP, the broker may purchase shares under the NCIB at times when the company would ordinarily not be active in the market due to its internal trading blackout periods, insider trading laws or otherwise. Trading limits and other restrictions for automatic purchases of the shares under the ASPP will be predetermined between Thinkific and the broker in accordance with the rules and policies of the TSX and applicable securities laws. In addition to blackout purchases, Thinkific may, while not in possession of material undisclosed information and other than during a blackout period, instruct the broker to effect purchases of shares from time to time pursuant to the ASPP.

To the knowledge of Thinkific, no director or senior officer of the company currently intends to sell any shares under the NCIB. However, sales by such persons through the facilities of TSX may occur if the personal circumstances of any such person change or any such person makes a decision unrelated to these normal course purchases. The benefits to any such person whose shares are purchased would be the same as the benefits available to all other holders whose shares are purchased.

About Thinkific Labs Inc.

Thinkific is an award-winning learning commerce platform where courses and community come together to power business growth. Thinkific gives academies, experts and businesses everything they need to create and sell on-line learning experiences, build communities, and increase their revenue -- all from one platform. More than 35,000 customers -- including companies like GoDaddy, Nasdaq, ActiveCampaign and Datadog -- have generated billions in revenue using Thinkific, impacting more than 200 million people worldwide.

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