Ms. Christie Horsman reports

THINKIFIC ANNOUNCES SUITE OF NEW FEATURES FOR THINKIFIC PLUS TO FURTHER FUEL THE GROWTH OF ITS ENTERPRISE PLATFORM FOR CUSTOMER EDUCATION

Thinkific Labs Inc. has rolled out a suite of new features to support business users on its fast-growth Thinkific Plus platform.

Plus provides enterprises with a robust, highly secure and scalable learning management solution to educate, engage and retain customers. As detailed in its Q3 2023 earnings report, strong product innovation and strategic investment focused on platform growth have driven continued success, with Plus revenue increasing 38 per cent in the quarter.

The over 20 new tools launched on Thinkific Plus are focused on helping businesses leverage the power of customer education to fuel growth. Building on the ability to allow businesses to launch quickly, the new tools make it easier for businesses to retain and grow their customer base through enhancing learner experiences. By educating their customers at scale through on-line courses and training programs, businesses can improve onboarding, product familiarity and support services.

The range of new features include:

• Advanced design tools enable the creation of professional, sleek and easy-to-navigate websites without having to hire a website designer.
• Advanced analytics provides a whole new group of insights into your existing customers and helps you get ahead of potential churn.
• New customer dashboard experiences featuring Netflix-style streaming designs with tracks and recommendations, combined with new advanced search capabilities, help drive increased course purchases and signups.
• Customizable checkout experiences improve customer experiences and increase order values without the need for designers or coding.
• Learning Paths allows Plus customers to provide sophisticated learning pathways, driving higher course completions and learner engagement.
• Gamification tools and customizable course players use advanced gamification techniques and streamlined user experiences to increase completion rates.

Speaking to the expected impact of the new suite of features, Christie Horsman, Thinkific's vice-president of marketing, commented: "We've seen firsthand the transformative power of education as a growth tool for both creators and businesses. In the digital age, skillfully educating customers can be a major differentiator for brands boosting engagement and loyalty. Through Thinkific Plus, we're providing a best-in-class platform, equipping businesses with tools to fuel growth, boost customer engagement and enhance retention by harnessing the full potential of education."

Among a growing list of global corporations that use the platform, Hootsuite, Keap, DataDog and Chargebee already successfully leverage Thinkific Plus to accelerate their customer education efforts.

According to Markets and Markets research, the global customer engagement solutions market size was valued at $19.3-billion in 2022 and is projected to reach $32-billion by 2027, growing at a CAGR (compound annual growth rate) of 10.8 per cent from 2022 to 2027.

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