Mr. Sam Bendavid reports

RADDAR TO BECOME A MASS-MEDIA PLATFORM WITH NATIONAL SCALE AND LOCAL PRECISION

Transcontinental Inc. has nationally expanded raddar, a Canadian-owned cost-effective mass media platform with national scale and local precision. The rollout across all Canadian provinces is scheduled for the week of June 15. This expansion will add around 6.8 million households to the approximately 4.8 million copies already distributed weekly in Quebec and British Columbia, bringing total weekly distribution to about 11.6 million copies.

raddar combines advertising and news content from TC Transcontinental customers into a single printed product delivered weekly by Canada Post. Once the rollout is complete, it will offer customized targeting through more than 500 weekly versions, each typically covering approximately 20,000 households. A companion digital platform extends the experience on-line.

"In an increasingly fragmented media landscape, raddar's national expansion has the potential to unlock a new scale of mass media for advertisers and publishers, whether they want to reach 20,000 or 11.6 million households in a single week," said Sam Bendavid, chief executive officer, TC Transcontinental. "That makes raddar a compelling advertising vehicle not only for national brands, but also for small- and medium-sized businesses and publishers connecting with local communities."

The name is purposeful: Just as a radar detects, raddar helps consumers discover content that matters to them. The logo echoes the traditional radar icon while also evoking a fingerprint -- a nod to content personalization and to the digital platform. Vibrant, timeless colours make the product eye-catching and easily recognizable in the mailbox. raddar is 100 per cent recyclable and contributes to the circular economy of paper.

Details on rollout locations are available on-line.

About Transcontinental Inc.

Founded 50 years ago and close to 4,500 employees strong, Transcontinental, known under the TC Transcontinental brand, is a Canadian retail marketing service company, Canada's largest printer, and the Canadian leader in French-language educational publishing. Driven by the vision of a more informed, educated and prosperous society, TC Transcontinental propels its clients' success across the retail, education, book and information industries. With agility, creativity and boldness, it designs and delivers innovative, high-value products and services.

The corporation's revenues from continuing operations were $1.1-billion for the fiscal year ended Oct. 26, 2025. Until the sale of its packaging sector to ProAmpac, which was completed on March 6, 2026, the corporation was also a North American leader in flexible packaging with approximately 3,600 employees, and revenues from the corporation's discontinued operations were $1.6-billion for the fiscal year ended Oct. 26, 2025.

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