03:29:29 EDT Sun 19 May 2024
Enter Symbol
or Name
USA
CA



Transcontinental Inc
Symbol TCL
Shares Issued 73,259,342
Close 2023-11-03 C$ 11.02
Market Cap C$ 807,317,949
Recent Sedar Documents

Globe/CP say Transcontinental to kill Publisac flyer

2023-11-06 08:54 ET - In the News

The Globe and Mail reports in its Saturday edition that the owner of Quebec's main flyer distributor announced on Friday it will end the 45-year-old service, forcing more than 50 beleaguered local newspapers to rethink their strategy as well. A Canadian Press dispatch to The Globe says that starting in May, the TC Transcontinental plans to scrap the flyer bundles, known in Quebec as Publisac -- distributed to 2.5 million households outside the city as part of a shift to a thin leaflet delivered by Canada Post. Weekly newspapers across the province have depended on the door-to-door Publisac service to bring local news to Quebeckers' doorsteps, packaged in a plastic bag alongside grocery-store flyers. Renel Bouchard, president of Icimedias, which owns more than 20 print and on-line papers across the province, says he now aims to overhaul the company's distribution plan by delivering editions to select drop-off points, such as local businesses and nursing homes, rather than houses. Nonetheless, Mr. Bouchard remained upbeat, pointing out that 60 to 65 per cent of copies delivered to homes are actually read, but at drop-off points almost 100 per cent of copies will be read. The model has had success in the United States.

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