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Thunderbird Entertainment Group Inc
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Close 2024-03-11 C$ 2.15
Market Cap C$ 107,107,812
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Thunderbird docuseries to air on Banijay FAST channel

2024-03-12 11:25 ET - News Release

Mr. David Way reports

GREAT PACIFIC MEDIA'S HIGHWAY THRU HELL EXPANDS INTERNATIONAL DISTRIBUTION WITH DEDICATED FAST CHANNEL FROM BANIJAY RIGHTS

Banijay Rights, the global distribution arm of media and entertainment powerhouse Banijay, is launching a Highway Thru Hell-branded FAST (free ad-supported streaming television) channel that will feature the first 10 seasons of the long-running hit docuseries from producer Great Pacific Media (a Thunderbird Entertainment Group Inc. company), along with all seven seasons of Great Pacific's Heavy Rescue: 401. The channel will begin rolling out in the United Kingdom from March 13, with an April 17 launch in Australia to follow.

Platforms confirmed in the U.K. include Samsung TV Plus, Amazon Freevee, Plex, and Samsung TV Plus in Australia.

Highway Thru Hell debuted on Bell Media's Discovery in 2012 and instantly became a megahit with viewers with its jaw-dropping, real-life stories of the recovery operators and crews who fight to keep the highways open in one of the most treacherous routes in North America through British Columbia's mountains. It is now available on platforms across 180 territories and in production for a 13th season that will see it mark 204 episodes. And Heavy Rescue: 401, also commissioned by Bell Media's Discovery, just finished a seven-season run as the No. 3 most-viewed series in Canada's specialty TV market, and has kept viewers in close to 200 territories riveted. The series engages viewers with its depiction of the harrowing challenges faced by tow operators and rescue crews tasked with keeping North America's most important urban trade routes open, no matter what.

"Highway Thru Hell is one of the longest-running series of its kind, and both it and Heavy Rescue: 401 continue to enthrall audiences around the world," said David Way, chief executive officer of Great Pacific. "We're so pleased that fans, and newcomers to the series, will now have the chance to lean back and immerse themselves in this new 24/7 FAST channel." Thunderbird president of global distribution, Richard Goldsmith, added, "With its large number of episodes and amazing storylines, Highway Thru Hell is a natural for the FAST market."

"To extend our FAST channel portfolio through a renowned, long-running series such as Highway Thru Hell is an exciting proposition for us at Banijay Rights," said Shaun Keeble, vice-president, digital, Banijay Rights. "While we're in no doubt fans of the series will flock to this new 24/7 channel, these new launches are the perfect way to attract new viewers to some of our leading global IP, too."

About Great Pacific Media

Great Pacific Media programs are seen in more than 180 territories, and the Thunderbird Entertainment company specializes in the financing, development, production and co-production of factual, documentary and reality television. Productions at Great Pacific include the highly rated Discovery Canada series Highway Thru Hell and Heavy Rescue: 401. Recently announced series include Rocky Mountain Wreckers (The Weather Channel, Discovery Canada) and Timber Titans (Discovery Canada), with new seasons of Deadman's Curse (History, Hulu), Wild Rose Vets (produced in association with Wapanatahk Media for APTN, Blue Ant Media) and Styled (HGTV, Hulu) on the way.

About Thunderbird Entertainment Group Inc.

Thunderbird Entertainment Group is a global award-winning, full-service multiplatform production, distribution and rights management company, headquartered in Vancouver, with additional offices in Los Angeles and Ottawa. Thunderbird creates award-winning scripted, unscripted and animated programming for the world's leading digital platforms, as well as Canadian and international broadcasters. The company develops, produces and distributes animated, factual and scripted content through its various content arms, including Thunderbird Kids and Family (Atomic Cartoons), Thunderbird Unscripted (Great Pacific Media) and Thunderbird Scripted. Productions under the Thunderbird umbrella include The Last Kids on Earth, Molly of Denali, Highway Thru Hell, Deadman's Curse, Kim's Convenience and Reginald the Vampire. Thunderbird Distribution and Thunderbird Brands manage global media and consumer products rights, respectively, for the company and select third parties.

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