Mr. Richard Goldsmith reports

THUNDERBIRD ENTERTAINMENT ESTABLISHES THUNDERBIRD BRANDS TO FURTHER GROW LICENSING BUSINESS

Thunderbird Entertainment Group Inc. has formalized its consumer product operations under the new Thunderbird Brands banner. Led by Thunderbird's president of global distribution and consumer products, Richard Goldsmith, Thunderbird Brands represents product, experience and service licensing rights for the 20-year-old production company's original series from its Atomic Cartoons (animation, kids and family), Great Pacific Media (unscripted) and Thunderbird Scripted (comedy and drama) labels and select third party properties under the company's management.

Thunderbird Brands will make its industry debut at Licensing Expo (booth No. K236), the premier event for the global licensing and consumer products industry, taking place in Las Vegas from June 13 to June 15, 2023. It is presenting four key properties/brands to potential manufacturing, retail and promotional partners at the show:

• Mermicorno: Starfall: The brand-new epic original animated adventure-comedy for kids ages six to nine, created and produced by Atomic Cartoons in partnership with global design tastemaker tokidoki, will debut exclusively in the United States on Warner Bros. Discovery's Max. The series invites viewers into a fantastical, magical undersea world where eight unique Mermicornos (enchanting unicorn/mermaid creatures) join together on a quest, using their creative powers (art, dance, writing and photography) to save the ocean from the threat of the evil Ika Inkblot. In terms of licensing, collectability and themes of creativity will inspire product extensions for the mass-market program.
• Mittens & Pants: Last year, Thunderbird Distribution acquired the global media distribution and licensing rights to this supercute preschool series produced by Windy Isle Entertainment, which launched on television platforms in early 2023. The live-action series features the adventures of baby animals living in the tiny town of Kibble Corners as they explore the world around them. It was commissioned by CBC Kids in Canada and promptly acquired by Sky Kids in the United Kingdom and has had a successful first-season run on both platforms, with more programming and international platforms to be announced soon. Mittens & Pants' environments, houses and vehicles are inherently toyetic, making the series well suited for toys, publishing, apparel and other key categories.
• The Last Kids on Earth: In North America, Thunderbird Brands is now representing the property based on Max Brallier's bestselling book series (10 million copies and counting) and the hit Atomic Cartoons Netflix series of the same name and is looking to expand its consumer products presence. The Last Kids on Earth currently has several successful ancillary extensions, including The Last Kids on Earth and the Staff of Doom console video game (Outright Games); the DVD/digital releases of books 1 to 3 of the Netflix series (NCircle Entertainment); and a U.S.-based mini-monster-truck tour (Live a Little Entertainment).
• Highway Thru Hell: The licensor is also dipping into its unscripted catalogue to bring Thunderbird-owned Great Pacific Media's hit high-stakes documentary series Highway Thru Hell to the consumer products market for the first time. With 11 seasons on air, distribution in more than 170 countries and hundreds of daring rescues captured on film, Highway Thru Hell has attracted a legion of fans across the globe.

"Thunderbird Entertainment is a pure play content company that employs 1,300 people focused on making outstanding scripted, unscripted, kids and family, and animated content for platforms worldwide. For the content we produce that generates significant brand awareness, we have a unique opportunity to market products to our fans, such as toys and apparel and new content like books, video games, live entertainment and recorded music that will extend the franchises," said Mr. Goldsmith. "Looking at our pipeline over the next few years, we are very excited about the opportunities for this key growth vertical for our company."

About Thunderbird Entertainment Group Inc.

Thunderbird Entertainment Group is a global award-winning, full-service multiplatform production, distribution and rights management company, headquartered in Vancouver, with additional offices in Los Angeles, Toronto and Ottawa. Thunderbird creates award-winning scripted, unscripted and animated programming for the world's leading digital platforms as well as Canadian and international broadcasters. The company develops, produces and distributes animated, factual and scripted content through its various content arms, including Thunderbird Kids and Family (Atomic Cartoons), Thunderbird Unscripted (Great Pacific Media) and Thunderbird Scripted. Productions under the Thunderbird umbrella include The Last Kids on Earth, Molly of Denali, Highway Thru Hell, Kim's Convenience, Reginald the Vampire and Boot Camp. Thunderbird Brands and Thunderbird Distribution manage global media and consumer products rights, respectively, for the company.

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