Mr. Atul Sabharwal reports

SNIPP INTERACTIVE INTRODUCES NEW CHATGPT PLUGIN AND CLAUDE CONNECTOR FOR AI-POWERED PROMOTIONS AND LOYALTY

Snipp Interactive Inc. has launched its new $nipp ChatGPT plug-in and the $nipp connector for Claude. These new AI (artificial intelligence) integrations enable brands to make promotions, rebates and loyalty programs discoverable through AI-powered conversations, opening a powerful new consumer engagement channel at the moment of purchase intent. As consumers increasingly turn to AI to search, discover products and make buying decisions, Snipp is extending its proven promotions and loyalty infrastructure into conversational AI, enabling brands to surface accurate, timely and contextually relevant incentives while providing seamless enrolment directly within the AI experience.

These connectors were approved by OpenAI and Claude as part of their verification processes around connectors that can enhance their native intelligence.

The launch builds on more than two decades of infrastructure Snipp has developed to help brands connect marketing directly to verified purchases. The company pioneered industry-leading receipt processing technology for purchase validation, receipt intelligence, basket and SKU-level (stock-keeping unit) data capture, and fraud prevention across hundreds of retailers and points-of-sale around the world. Originally designed to power promotions, rebates and loyalty programs, this same infrastructure now enables brands to make relevant incentives discoverable through AI experiences, bringing trusted shopper experiences into an emerging consumer engagement channel.

"We built Snipp on two simple ideas: Brands should be able to connect with consumers wherever they choose to shop, search or interact, and every marketing interaction should connect to a verified purchase that delivers measurable business outcomes," said Atul Sabharwal, chief executive officer of Snipp Interactive. "AI is rapidly becoming the front door to commerce, with consumers increasingly turning to AI to discover products, compare options and find the best value. With $nipp, we're extending our proven promotions and loyalty infrastructure into this emerging engagement channel, launching with both ChatGPT and Claude, enabling brands to surface relevant offers, rebates, rewards and loyalty experiences exactly when shoppers are making purchase decisions. We aim to be the intelligence within the intelligence when it comes to building valued and loyal connections within an AI surface for our brands."

A unified infrastructure for promotions, offers and loyalty

Alongside the ChatGPT plug-in and Claude connector, Snipp is also launching the industry's first model context protocol (MCP) server for shopper and loyalty marketing, an open standard that lets AI applications and agents securely connect to Snipp's enterprise infrastructure.

The $nipp ChatGPT plug-in and Claude connector give brands a single connection to Snipp's data intelligence platform, including receipt OCR (optical character recognition) parsing, SKU-level validation, fraud risk scoring, offer rules engines, reward fulfilment automation, identity resolution, campaign analytics and compliance audit logging. Snipp has been building the loyalty plumbing that powers enterprise promotions and loyalty programs for more than two decades. Now, brands can plug that same infrastructure directly into agentic AI experiences from day one.

Why this matters for brands

As shoppers increasingly turn to AI to research products, compare options and make purchase decisions, brands need their promotions, rebates and loyalty programs to be discoverable there. More than 42 per cent of consumers have used an AI tool to shop within the past month, and, by 2030, AI-powered shopping assistants could influence $385-billion in U.S. e-commerce sales. Snipp removes the complexity of keeping pace, extending existing promotions and loyalty programs into conversational AI through the same trusted infrastructure brands already use.

The platform provides:

• A single integration: Connect once to make promotions, rebates, rewards and loyalty programs discoverable across AI-powered shopping experiences without building or maintaining separate integrations.
• Rapid deployment: Eligible promotions and loyalty programs can be surfaced through ChatGPT and Claude with minimal implementation, enabling brands to quickly reach shoppers through this emerging channel.
• Enterprise-grade infrastructure: Leverage Snipp's proven purchase validation, fraud prevention, offer management, rewards fulfilment, analytics and compliance capabilities, all backed by more than two decades of shopper marketing expertise.
• No additional platform fees: Reach consumers through AI without new marketplace commissions or additional platform costs.

"Shopper behaviour is evolving rapidly, and AI is becoming an increasingly important part of how consumers discover products, compare options and make purchasing decisions," said Christopher Cubba, chief revenue officer of Snipp. "Our goal is to help brands participate in this emerging engagement channel using the same trusted promotions and loyalty infrastructure they rely on today, without adding complexity or operational overhead."

Brands continue to manage their promotions and loyalty programs through the Snipp platform, while Snipp handles AI discoverability, purchase validation, enrolment and real-time synchronization behind the scenes. The result is a seamless extension of existing shopper marketing programs into a new consumer engagement channel, helping brands reach shoppers earlier in the purchase journey while maintaining the measurement, verification and ROI (return on investment) that enterprise marketers expect.

Why this matters for consumers

Consumers are increasingly turning to AI to research products, compare options and find the best value before making a purchase. At the same time, discovering and participating in promotions, rebates, rewards and loyalty programs remains more complicated than it should be. While 86 per cent of shoppers say rewards influence where and how they shop, participation often falls short because the experience is fragmented. Nearly one-third of consumers cite lengthy or complicated enrolment as the biggest barrier to participation, while 28 per cent abandon programs because they require yet another app.

The Snipp ChatGPT plug-in and $nipp Claude connector simplify that experience by enabling shoppers to:

• Discover relevant promotions, rebates, rewards and loyalty programs through natural conversations within the AI interface,
• Receive personalized, purchase-relevant incentives based on their shopping needs and intent;
• Enroll seamlessly in participating programs without navigating multiple websites or downloading additional apps.

"Consumers don't think in terms of promotions, rebates or loyalty programs. They simply want to know how to get the best value on the products they're already planning to buy," said Deepthi Andi, executive vice-president of product at Snipp. "By bringing promotions, rebates, rewards and loyalty experiences into natural AI conversations, we're removing friction from the discovery process and making it dramatically easier for shoppers to find and access relevant incentives exactly when they need them."

Vision and road map for agentic shopper and loyalty marketing

Snipp's evolution with AI is driving a new generation of autonomous, intelligence-driven shopper marketing, grounded in verified purchase data, store-level and SKU-level precision, and real-time offer logic that already operates at enterprise scale. Through ChatGPT and Claude, Snipp is extending these capabilities directly to shoppers, enabling them to discover promotions, rebates, rewards and loyalty programs, submit receipts for validation, and enroll in programs through conversations.

Snipp's continued investment in AI is accelerating its vision for agentic shopper marketing by transforming verified purchase data into a real-time decision engine that recommends, configures and validates with minimal manual intervention. The company's road map will expand these capabilities across additional AI platforms, creating an intelligent agentic layer that can surface relevant promotions and loyalty opportunities while helping brands build, optimize and test offer strategies using Snipp's store-level and SKU-level intelligence. By combining its MCP server with predictive analytics, Snipp envisions a future where promotions and loyalty programs continuously learn, optimize and scale while marketers remain firmly in control. The company's product road map will further expand the capabilities of its ChatGPT plug-in in partnership with technology provider Alpic

"Snipp is building exactly the kind of intelligent, purchase-verified shopper marketing infrastructure the market has been waiting for -- an autonomous platform that removes friction for shoppers, delivers measurable ROI for brands and positions the company at the centre of the agentic commerce transformation," said Derrick Horner, chief executive officer of H1 Ventures and strategic adviser to Snipp.

Availability of the $nipp ChatGPT plug-in and Claude connector

ChatGPT users can install $nipp from the ChatGPT plug-in directory, while Claude users can add the $nipp connector directly from Claude's connector directory. Both experiences are powered by Snipp's unified promotions and loyalty platform, providing consistent discovery, purchase validation and enrolment across AI assistants.

Snipp Interactive is a leading AI-powered, value-added SaaS (software-as-a-service) company in the global loyalty and promotions sector. Snipp helps brands drive actions, prove performance and unlock insights across consumer and channel marketing strategies by connecting promotions, sweepstakes, offers, rebates, rewards, loyalty and media programs directly to verified purchases.

Snipp's modular platform enables Fortune 500 brands, agencies and partners to run both short-term and always-on programs at scale, transforming engagement into proven outcomes and owned first party intelligence that powers meaningful, measurable growth. Snipp's AI-powered receipt and transaction validation capabilities have become an industry standard, enabling accurate, retailer-agnostic measurement.

Snipp is headquartered in Vancouver, Canada, with a presence across the United States, Canada, Ireland, Europe and India. Snipp is publicly listed on the TSX Venture Exchange in Canada and is also quoted on the OTC Pink marketplace under the symbol SNIPF.

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