Mr. Malcolm Davidson reports
SNIPP INTERACTIVE PROMOTES RITIKA GARG TO CHIEF MARKETING OFFICER
Snipp Interactive Inc. has appointed Ritika Garg as its chief marketing officer (CMO).
Ms. Garg has been an integral part of Snipp for more than a decade, helping shape the company's evolution from a growing receipt and promotions platform into a global leader in artificial-intelligence-powered verified commerce. During her tenure, she has led the company's global marketing initiatives, driving brand strategy, building a scalable demand generation engine, expanding thought leadership and content marketing, PR (public relations), leading go-to-market execution, and most recently spearheading the company's global rebrand and repositioning, helping strengthen Snipp's market presence and support its continued growth.
With more than 20 years of experience in advertising and marketing, Ms. Garg brings deep expertise in brand strategy, demand generation, content marketing, marketing technology and data-driven marketing. Prior to joining Snipp, she worked in advertising across consumer and B2B (business-to-business) sectors, leading integrated campaigns and brand launches across multiple industries. She holds a BA in economics from the University of Pune and a postgraduate degree in marketing and advertising communication from Mumbai, India
"Ritika has been instrumental in building the Snipp brand and supporting the company's growth over the past decade," said Atul Sabharwal, founder and chief executive officer of Snipp. "She has grown alongside the company, helping us navigate every stage of our journey. Her deep understanding of our business and market, combined with her focus on delivering measurable business impact, makes her the ideal leader to guide Snipp's marketing strategy as we enter our next phase of growth."
"I've had the privilege of growing with Snipp over the past decade, and I'm excited to lead the next chapter of our marketing journey," said Ms. Garg. "AI is transforming how B2B buyers discover, evaluate and engage with technology solution providers. At Snipp, we're using AI to create smarter marketing that ensures the right customers discover us at the right stage of their buying journey and understand the value we deliver. By combining data, technology and compelling storytelling, we'll continue to build awareness, generate inbound demand and strengthen our position as the trusted partner for brands looking to drive measurable business outcomes."
About Snipp Interactive Inc.
Snipp Interactive is a leading AI-powered technology provider in the global loyalty and promotions sector. Snipp helps brands drive actions, prove performance, and unlock insights across consumer and channel marketing strategies by connecting promotions, sweepstakes, offers, rebates, rewards, loyalty and media programs directly to verified purchases.
Snipp's modular platform enables Fortune 500 brands, agencies, and partners to run both short-term and always-on programs at scale, transforming engagement into proven outcomes and owned first party intelligence that powers meaningful, measurable growth. Snipp's AI-powered receipt and transaction validation capabilities have become an industry standard, enabling accurate, retailer-agnostic measurement.
Snipp is headquartered in Vancouver, Canada, with a presence across the United States, Canada, Ireland, Europe and India. Snipp is publicly listed on the TSX Venture Exchange in Canada and is also quoted on the OTC Pink marketplace under the symbol SNIPF.
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