Mr. Atul Sabharwal reports

SNIPP INTERACTIVE RELEASES THE 2026 AI SHOPPER MARKETING TECHNOLOGY LANDSCAPE

Snipp Interactive Inc. has released the 2026 AI Shopper Marketing Technology Landscape, a comprehensive overview of the technologies transforming how brands engage shoppers and drive measurable sales.

As artificial intelligence, retail media networks and first party data strategies rapidly reshape the marketing ecosystem, brands are increasingly adopting new technologies to better understand shopper behaviour, optimize marketing investments and connect marketing engagement directly to verified purchases.

The 2026 AI Shopper Marketing Technology Landscape maps the growing ecosystem of platforms supporting modern shopper marketing across the entire path to purchase -- from data infrastructure and shopper insights to marketing activation, retail media, promotions, loyalty, and revenue optimization.

"We're excited to share the 2026 AI Shopper Marketing Technology Landscape with the industry," said Atul Sabharwal, chief executive officer of Snipp Interactive. "Shopper marketing is evolving quickly as AI, retail media and first party data reshape how brands connect with consumers. This landscape is designed to help brands and retailers better understand the technologies driving this change and identify innovative solutions that can enhance engagement and deliver measurable results."

The landscape highlights key technology categories that support modern shopper marketing strategies, including:

• Data infrastructure and data collaboration platforms that enable secure sharing and activation of first party shopper data;
• Predictive analytics and artificial-intelligence-driven insights tools that help brands understand shopper behaviour and forecast demand;
• Marketing and creative AI platforms that automate content creation, campaign optimization and personalization;
• Retail media and e-commerce platforms that connect marketing directly to the point of purchase;
• Retail execution and supply chain technologies that ensure product availability and visibility;
• Shopper engagement, loyalty and incentives platforms that drive purchase behaviour through promotions, rewards and personalized offers;
• Fraud prevention, pricing and revenue optimization tools that help brands protect promotions and maximize ROI (return on investment).

The report reflects several major shifts shaping the future of shopper marketing, including the rapid growth of retail and financial media networks, the expansion of AI-powered marketing tools, and the increasing role of purchase-based incentives in connecting marketing engagement to verified sales.

These trends are explored further in Snipp's recently released shopper marketing trends and strategies guide, which outlines how brands can leverage AI, data and incentive-driven engagement to drive measurable growth.

The AI shopper marketing technology landscape 2026 highlights representative companies across the ecosystem and provides marketers with a framework for understanding how emerging technologies are transforming shopper marketing.

The full report is available here, with a downloadable PDF version.

About Snipp Interactive Inc.

Snipp Interactive is a leading AI-powered technology provider in the global loyalty and promotions sector. Snipp helps brands drive actions, prove performance, and unlock insights across consumer and channel marketing strategies by connecting promotions, sweepstakes, offers, rebates, rewards, loyalty and media programs directly to verified purchases.

Snipp's modular platform enables Fortune 500 brands, agencies and partners to run both short-term and always-on programs at scale, transforming engagement into proven outcomes and owned first party intelligence that powers meaningful, measurable growth. Snipp's AI-powered receipt and transaction validation capabilities have become an industry standard, enabling accurate, retailer-agnostic measurement.

Snipp is headquartered in Vancouver, Canada, with a presence across the United States, Canada, Ireland, Europe and India. Snipp is publicly listed on the TSX Venture Exchange in Canada and is also quoted on the OTC Pink marketplace under the symbol SNIPF.

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