Mr. Malcolm Davidson reports

SNIPP INTERACTIVE UNVEILS NEW BRAND IDENTITY AND POSITIONING FOCUSED ON MEASURABLE GROWTH AND ATTRIBUTION

Snipp Interactive Inc. has launched its new brand identity, including a redesigned logo, refreshed visual system and updated market positioning that reflects the company's evolution into a more modern and technology-forward platform built for enterprise growth. The refreshed brand also reflects Snipp's continued evolution as a value-added SaaS (software as a service) company that enables brands to drive measurable outcomes from their marketing investments.

With technology advancing rapidly and artificial intelligence reshaping how organizations operate, measure performance and engage customers and as the company's platform, capabilities and global footprint have expanded, the company recognized the need for a brand that more accurately represents the scale of its innovation and the role it plays as a trusted partner to leading brands worldwide.

The new branding marks a natural step forward in Snipp's journey. It better captures who Snipp is today and where it's headed while reinforcing what has always defined the company: a commitment to innovation, reliable technology and client success. Its values, platform strength and customer focus remain unchanged.

"This evolution reflects both our maturity as a technology platform and our vision for the future," said Atul Sabharwal, chief executive officer of Snipp. "Our new brand signals confidence in our AI powered technology and our focus on helping clients achieve measurable growth, establish trusted data foundations and clearly attribute marketing impact. As a value-added SaaS platform, we're focused on delivering scalable technology that helps brands turn marketing engagement into measurable business outcomes. Same DNA. Sharper signal."

Positioning built for modern marketers

Snipp's updated positioning centers on one of the biggest challenges facing brand leaders today: proving that marketing investments translate into actual product movement. Retailer data silos, fragmented reporting and limited visibility often prevent marketers from clearly linking media spend to sales impact.

The company's platform is designed to solve that problem by providing brands with a reliable source of truth that connects campaigns directly to verified purchase behaviour. Through capabilities such as SKU-level receipt validation, cross-retailer promotions, rebates and loyalty programs, brands can move beyond assumptions and third party dependencies to access clear, defensible performance data.

In today's environment, surface-level engagement metrics are no longer enough. Marketing leaders need verified outcomes they can trust. Snipp helps transform fragmented data into actionable insight, enabling organizations to link activity to measurable growth and confidently demonstrate impact.

About Snipp Interactive Inc.

Snipp Interactive is a leading AI-powered technology provider in the global loyalty and promotions sector. Snipp helps brands drive actions, prove performance and unlock insights across consumer and channel marketing strategies by connecting promotions, sweepstakes, offers, rebates, rewards, loyalty and media programs directly to verified purchases.

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