Mr. Atul Sabharwal reports

SNIPP INTERACTIVE ANNOUNCES EXECUTION OF US$1.3 MILLION CONTRACT FOR CUSTOMER LOYALTY PROGRAMS FOR MULTIPLE BRANDS OF LEADING FMCG COMPANY

Snipp Interactive Inc. has extended its contract to provide multiple brand-based loyalty programs for a leading fast-moving consumer goods (FMCG) manufacturer in the United States. Given the criticality and success of the programs for its business, the client chose to replace the initial contract that was originally slated to end in May, 2026, with a new contract extending the relationship with Snipp through September, 2028.

The client operates three active loyalty programs designed to reward and engage consumers across its key product lines. To enhance functionality, interactivity and overall member experience, the company turned to Snipp for technology innovation and strategic leadership. Snipp successfully migrated all member data and implemented its SnippLoyalty platform to power the back end of these programs. Program members can earn points by entering pack codes or bonus codes or completing engagement activities and can redeem points for a wide selection of digital and physical rewards.

Through Snipp's powerful and proprietary loyalty APIs (application programming interfaces), the SnippLoyalty platform integrates seamlessly with the client's broader digital ecosystem, including its customer data platform (CDP) and front-end branded loyalty portals. Snipp provides secure back-end infrastructure, comprehensive reporting dashboards, and AI-powered fraud detection and prevention, ensuring program integrity and operational efficiency.

"We're delighted to expand our partnership with this marquee U.S. client," said Atul Sabharwal, founder of Snipp Interactive. "As the fourth-largest company in its category and a member of the FTSE 100 Index, they exemplify the kind of global enterprise we aim to support -- leaders who value innovation, scalability and long-term collaboration."

This renewal reinforces Snipp's growing footprint in the CPG (consumer packaged goods) and FMCG sectors, where the company continues to deliver scalable, secure and data-rich loyalty solutions that drive sustained consumer engagement.

About Snipp Interactive Inc.

Snipp Interactive is a leading platform-as-a-service (PaaS) company in the global loyalty and promotions sector. Snipp's proprietary and modular SnippCare (customer acquisition, retention and engagement) platform allows its marquee list of Fortune 500 clients and world-class agencies and partners to use various modules of the platform to run long-term and short-term programs and promotions while continually generating and capturing unique zero party data that is invaluable in providing insights to drive sales. SnippCheck, the platform's receipt processing module, has established itself as an industry leader and standard by powering a large majority of all receipt-based promotions in North America. SnippLoyalty, the platform's full-scale modular loyalty engine allows clients the flexibility of deploying any/all aspects of a standard loyalty program on a case-by-case basis. SnippRewards, the platform's modular catalogue of digital and physical rewards, provides clients with global and easily deployable access to an extensive catalogue of digital and physical rewards. SnippWin, the platform's gaming module, solves for the implementation and compliance difficulties of offering games of chance and skill on a global basis and allows for the global deployment and administration of legally compliant games of chance and skill. SnippMedia, the media division of Snipp Interactive, builds innovative channels that connect brands with authenticated audiences. Its flagship Financial Media Network (FMN) is the first platform designed to enable targeted, SKU-level (stock-keeping unit) grocery cashback offers through credit and debit card reward programs.

Snipp is headquartered in Vancouver, Canada, with a presence across the United States, Canada, Ireland, Europe and India. Snipp is publicly listed on the TSX Venture Exchange in Canada and is also quoted on the OTC Pink marketplace under the symbol SNIPF.

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