Mr. Atul Sabharwal reports

SNIPP INTERACTIVE SECURES $1.4 MILLION, CONTRACT EXTENSION TO POWER LEADING PET CARE BRAND'S LOYALTY PROGRAM WITH AI POWERED RECEIPT PROCESSING TECHNOLOGY

Snipp Interactive Inc. has secured a $1.4-million contract extension over two years to continue powering a leading pet care brand's loyalty program with artificial-intelligence-powered receipt validation and fraud prevention technology.

The program leverages Snipp's advanced artificial-intelligence-powered receipt processing technology through seamless API integration, enabling pet owners to earn rewards by simply uploading their purchase receipts. Beyond validating purchases, the brand is using Snipp's solution to unlock deeper value from receipts by extracting shopper behaviour data and conducting detailed basket analysis through transcription, brand identification and product categorization. These capabilities give the brand a comprehensive view of consumer behaviour at the product, brand and category level, transforming everyday receipts into actionable insights that drive more personalized engagement and smarter loyalty program design. To safeguard the integrity of the program, Snipp will also deploy SnippCORRAL, its advanced artificial-intelligence-powered anti-fraud solution designed to protect promotions, loyalty and receipt-based programs, giving the brand confidence in the accuracy and trustworthiness of their data and loyalty ecosystem.

Through the loyalty program, members earn points for purchasing pet food and supplies, as well as for engaging with the brand, redeemable for discounts, coupons, free samples, pet care items and exclusive partner offers.

"We're thrilled to extend our partnership with one of the most respected brands in the pet care industry," said Atul Sabharwal, chief executive officer of Snipp Interactive. "Receipt processing has become a game-changer for loyalty programs because it offers a universal, frictionless way to capture real, verified purchase data across all retailers, without the complexity of POS integrations or retailer-specific partnerships. Our AI-powered receipt processing and fraud prevention technology solutions not only make loyalty programs seamless and more rewarding for consumers but also deliver brands actionable insights to better understand and serve their customers while safeguarding program integrity. This contract renewal reflects the trust our clients place in Snipp to deliver innovation and measurable value in their loyalty strategies."

This extension further reinforces Snipp's leadership in powering data-driven, fraud-protected loyalty programs across industries, combining consumer engagement with unmatched marketing intelligence and program integrity.

About Snipp Interactive Inc.

Snipp Interactive is a leading platform-as-a-service company in the global loyalty and promotion sector. Snipp's proprietary and modular SnippCARE (customer acquisition, retention and engagement) platform allows its marquee list of Fortune 500 clients and world-class agencies and partners to use various modules of the platform to run long-term and short-term programs and promotions while continually generating and capturing unique zero party data that are invaluable in providing insights to drive sales. SnippCHECK, the platform's receipt processing module, has established itself as an industry leader and standard by powering a large majority of all receipt-based promotions in North America. SnippLOYALTY, the platform's full-scale modular loyalty engine, allows clients the flexibility of deploying any/all aspects of a standard loyalty program on a case-by-case basis. SnippREWARDS, the platform's modular catalogue of digital and physical rewards, provides clients with global and easily deployable access to an extensive catalogue of digital and physical rewards. SnippWIN, the platform's gaming module, solves for the implementation and compliance difficulties of offering games of chance and skill on a global basis, and allows for the global deployment and administration of legally compliant games of chance and skill. SnippMEDIA, the media division of Snipp Interactive, builds innovative channels that connect brands with authenticated audiences. Its flagship Financial Media Network is the first platform designed to enable targeted, SKU-level grocery cashback offers through credit and debit card reward programs.

Snipp is headquartered in Vancouver, Canada, with a presence across the United States, Canada, Ireland, Europe and India. Snipp is publicly listed on the TSX Venture Exchange in Canada and is also quoted on the OTC Pink marketplace under the symbol SNIPF.

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