Mr. Malcolm Davidson reports

SNIPP LAUNCHES NEW REWARDS PROGRAM FOR THE DIGITAL VENTURES UNIT (DVU) OF NUTRIASIA, IN THE PHILIPPINES

Snipp Interactive Inc. has launched an innovative, multibrand rewards program for the Digital Ventures Unit (DVU) of NutriAsia Inc., a leading name in food and beverages in the Philippines.

This new initiative is designed to drive brand engagement across the company's extensive portfolio, including household staples like Datu Puti, Silver Swan, UFC, Mang Tomas and Golden Fiesta, while building lasting customer loyalty and generating powerful consumer intelligence for actionable insights.

"This rewards program marks an exciting milestone in how we connect with our consumers across NutriAsia," said Ampy Rio, general manager for the DVU of NutriAsia. "It reflects our commitment to rewarding everyday purchases and interactions and creating richer brand experiences across our portfolio. With Snipp's support, we're able to bring this vision to life while gaining the intelligence we need to keep evolving with our consumers."

"We're thrilled to partner with the Digital Ventures Unit (DVU) of NutriAsia to deliver a dynamic consumer rewards program that blends simplicity, scalability and intelligence," said Mario Invernizzi, executive vice-president, EMEA (Europe, the Middle East and Africa) and Asia-Pacific, at Snipp. "This initiative leverages Snipp's deep expertise in loyalty management and consumer intelligence capabilities to not only reward consumers for their everyday purchases but also create meaningful brand engagement while delivering actionable insights that the company can use to personalize and optimize their marketing strategies."

Program highlights:

• Simple and seamless onboarding: Consumers can register on a dedicated branded microsite.
• Receipt-based validation: Participants upload receipts from participating retailers. Snipp's industry-leading receipt processing and OCR (optical character recognition) technology verifies purchases based on predefined qualification criteria.
• Reward points and engagement: Members earn points for qualified purchases and can score bonus points by purchasing featured products each month.
• Exciting redemptions: Points can be redeemed through a curated Snipp-managed rewards catalogue featuring local-branded gift cards.
• Program enhancement road map: The goal is to increase engagement and retain loyal consumers.

Beyond consumer engagement, Snipp will equip the DVU of NutriAsia with advanced analytics and reporting, including:

• Brand- and category-level insights;
• Basket-level analysis;
• Intelligence on purchase frequency, spend, product mix, seasonality and even competitive insights.

These insights will empower the DVU of NutriAsia to fine-tune marketing strategies, retarget customers more effectively and build personalized experiences rooted in real consumer behaviour.

About Snipp Interactive Inc.

Snipp is a leading platform-as-a-service (PaaS) company in the global loyalty and promotions sector. Snipp's proprietary and modular SnippCARE (customer acquisition, retention and engagement) platform allows its marquee list of Fortune 500 clients and world-class agencies and partners to use various modules of the platform to run long-term and short-term programs and promotions, while continually generating and capturing unique zero party data that is invaluable in providing insights to drive sales. SnippCheck, the platform's receipt processing module, has established itself as an industry leader and standard by powering a large majority of all receipt-based promotions in North America. SnippLoyalty, the platform's full-scale modular loyalty engine, allows clients the flexibility of deploying any/all aspects of a standard loyalty program on a case-by-case basis. SnippRewards, the platform's modular catalogue of digital and physical rewards, provides clients with global and easily deployable access to an extensive catalogue of digital and physical rewards. SnippWin, the platform's gaming module, solves for the implementation and compliance difficulties of offering games of chance and skill on a global basis, and allows for the global deployment and administration of legally compliant games of chance and skill.

Snipp is headquartered in Vancouver, Canada, with a presence across the United States, Canada, Ireland, Europe and India. Snipp is publicly listed on the TSX Venture Exchange in Canada and is also quoted on the OTC Pink marketplace under the symbol SNIPF.

About the Digital Ventures Unit (DVU) of NutriAsia

The DVU is the digital division of NutriAsia, the Philippines's leading manufacturer of food and beverage products. DVU develops innovative solutions that create value for NutriAsia's portfolio of iconic brands, which are staples in every Filipino household. Among these beloved brands are Datu Puti, Silver Swan, UFC, Papa, Mang Tomas, Jufran, Golden Fiesta and Locally.

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