The Globe and Mail reports in its Wednesday edition that SNC-Lavalin Group is changing its name to AtkinsRéalis as it tries to forge a new corporate identity and move on from years of turmoil. The Globe's Nicolas Van Praet writes that the company decided to rebrand in order to reflect a significant shift in strategy, operations and internal culture after a decade of crisis, said chief executive officer Ian Edwards. The period was dominated by the fallout from a corruption scandal involving the company's past business dealings in Libya. That has been resolved, and the company now says it is a world leader in ethics and compliance programs. Over four years as chief executive, Mr. Edwards has reshaped the company by selling oil and gas assets and pivoting toward a simplified business model centred on engineering services and consulting work, while ending riskier fixed-price construction contracts. At the moment, SNC-Lavalin operates under three brands -- Atkins, SNC-Lavalin and Faithful+Gould. The name AtkinsRéalis combines Atkins with Réalis, which the company says is inspired by the city of Montreal and its French-Canadian roots. It says "Réalis" also resembles the verb "to realize" or "to make happen" in French.
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