Mr. Alain Ghiai reports

SEKUR PRIVATE DATA TO LAUNCH REFERRAL PARTNER PROGRAM FOR EXISTING SEKUR USERS AND BUSINESSES

Sekur Private Data Ltd. has launched its Sekur Referral Program for existing users and business referral partners with the goal of increasing sales and reducing customer acquisition cost (CAC) as the company embarks on its profitability road.

Sekur is looking at increasing its user base rapidly and efficiently, by launching two separate referral programs. The first one to be launched later this month is geared for professionals looking at referring Sekur to their client base, offering Sekur's unmatched Swiss private and secure communications advantage such as SekurMail and its SekurSend feature countering BEC attacks, so common in business e-mail communications. The second referral program, to be launched in mid to late May, is geared at existing Sekur users who are looking at referring friends, family and co-workers. Professional referring partners, such as credit and finance businesses, real estate, mortgage, legal, and medical entities will receive a set percentage of sales referred by them, while existing Sekur users will receive an extension on their existing Sekur subscription for each paid referral they refer to Sekur. Each user will have a unique link and/or QR code to send to their network. This unique link will identify them as the referring person. The company has already received several interests in the paid referral program and is eager to launch the program.

The company has embarked on new cost reductions and can be cash flow neutral with approximately 1,000 more new Sekur consumer users by December, 2024, should it gain those 1,000 new users. The referral programs are planned to expedite and facilitate this goal, and Sekur plans to use a pro-active marketing plan to communicate with its existing user base and attract new users through its existing and new channels. Alain Ghiai, the chief executive officer of Sekur Private Data, commented: "We are very excited to launch our Sekur Referral Program for professionals and existing Sekur users. Sekur users are very passionate about their privacy, and we have received many requests for such a program. We believe this will accelerate sales, reduce costs of customer acquisition and help us reach profitability faster. The Sekur Referral Program will also help larger organizations with which we have had discussions, to evangelize Sekur to their networks through a propagation model, as a solution for communications privacy, security and as a counter measure to big tech's blatant data manipulation of our data, and as a countermeasure to BEC attacks affecting millions of consumers and businesses daily."

The company has been in discussion with several community groups and local organizations to spread Sekur's privacy and security benefits. The Sekur Referral Program will be used for such sales initiatives and for rapid deployment of channel partnerships.

Additionally, as discussed in previous news releases, Sekur is also planning to integrate its solutions with IngramMicro and PartnerStack for larger B2B (business-to-business) partnerships with up to 161,000 global partners. These partners will offer Sekur's Swiss-hosted privacy communications solutions as a value-add to complement their existing enterprise offerings. Sekur has already signed an agreement with PartnerStack and plans to have this integration fully operational in Q4 2024. Additionally, Sekur has already garnered interest from several channel partners in the United States and telecom operators in the Middle East. Of particular interest is Sekur's SekurRelay e-mail technology, which lets governments and enterprises select Sekur and its SekurSend feature for part of its work force, such as C-level and management force, instead of migrating the entire enterprise onto the Sekur platform.

Sekur's data privacy solutions are all hosted in Switzerland, protecting users' data from any outside data intrusion requests. In Switzerland, the right to privacy is guaranteed in Article 13 of the Swiss Federal Constitution. The Federal Act on Data Protection (FADP) of June 19, 1992 (in force since 1993), has set up a strict protection of privacy by prohibiting virtually any processing of personal data which are not expressly authorized by the data subjects. The protection is subject to the authority of the Federal Data Protection and Information Commissioner.

Under Swiss federal law, it is a crime to publish information based on leaked "secret official discussions." In 2010, the Federal Supreme Court of Switzerland found that IP addresses are personal information and that under Swiss privacy laws they may not be used to track Internet usage without the knowledge of the individuals involved.

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