Mr. Alain Ghiai reports

SEKUR PRIVATE DATA TO HARNESS AI TO TURBOCHARGE ENTERPRISE SALES STRATEGY

Sekur Private Data Ltd. has launched an advanced marketing initiative leveraging artificial intelligence (AI) and automation to accelerate its enterprise sales strategy and fuel revenue growth.

The company will look to leverage AI and automated tools to gain deeper insights into customer behaviour, preferences and market sector cybersecurity threats, such as BEC (business e-mail compromise) attacks, that are not being resolved by traditional big tech solutions. This data-driven approach will enable highly targeted marketing campaigns, personalized messaging and optimized sales strategies tailored for enterprise cybersecurity decision makers.

Alain Ghiai, the chief executive officer of Sekur Private Data, commented: "By streamlining our sales funnel through automated lead generation and qualifications, we can rapidly scale our outreach to CISOs, CIOs, COOs, security directors, IT procurement leaders and cybersecurity analysts at Fortune 500 companies and government agencies. Businesses of all sizes are having to find solutions against BEC attacks, as cyber attacks against traditional e-mail platforms are multiplying at an extraordinarily rapid scale. SekurMail has countermeasures to BEC attacks, such as its SekurSend/SekurReply technology, and solutions to keep SEC-compliant messaging communications, such as SekurMessenger, for FINRA-regulated companies and publicly listed companies, large or small. We believe that our SekurMessenger, SekurMail and SekurVPN business and enterprise privacy solutions will be a success with governments, telecom operators and enterprises in all sectors."

The company will explore developing a channel partner program to foster profitable relationships with leading cybersecurity consultants and solution providers. These partners will offer Sekur's Swiss-hosted privacy communications solutions as a value-add to complement their existing enterprise offerings. Sekur has already signed an agreement to integrate with the largest business-to-business platform, IngramMicro, and plans to have this integration fully operational in fourth quarter 2024. Additionally, Sekur has already garnered interest from several channel partners in the United States and telecom operators in the Middle East. Of particular interest is Sekur's SekurRelay e-mail technology, which lets governments and enterprises select Sekur and its SekurSend feature for part of its work force, such as C-level and management force, instead of migrating the entire enterprise onto the Sekur platform.

The company is engaging in this two-pronged strategy of applied AI marketing and cultivating an expansive channel partner network to position it at the forefront of the cybersecurity industry with precise customer targeting and an extended sales force, by driving exponential growth of its communications platform to enterprises globally.

The AI-driven marketing initiative marks an acceleration of Sekur's recently announced launch of its Enterprise solutions, focused on rapid market expansion and revenue growth through direct and partner-enabled sales.

About Sekur Private Data Ltd.

Sekur Private Data is a cybersecurity and Internet privacy provider of Swiss-hosted solutions for secure and private communications. The company distributes a suite of encrypted e-mails, secure messengers and secure communication tools. Sekur Private Data sells its products through its own website, approved distributors and telecommunications companies worldwide. Sekur Private Data serves consumers, businesses and governments worldwide.

We seek Safe Harbor.