Mr. Alain Ghiai reports

SEKUR PRIVATE DATA LTD. REDUCES CUSTOMER ACQUISITION COST "CAC" TO US$26 FOR AUGUST 2023 - BEATING 2023 TARGET BY 65% - ALL SALES METRICS HIGHER MONTH-OVER-MONTH

Since Sekur Private Data Ltd. started optimization and SEO (search engine optimization) in January, 2023, the company's customer acquisition cost (CAC) was lowered to $26 (U.S.) per customer in August, beating its 2023 target CAC by 65 per cent.

The company is also generating a higher average revenue per user (ARPU) as compared with July, 2023, up 3.4 per cent to $8.75 (U.S.). This increase in spending per subscriber or user is attributed to the bundling of solutions offered on the newly updated Sekur website. Additionally, average spend per customer is up 24 per cent to $14.97 (U.S.) month over month from July, 2023. Spend per customer comprises all spending for all users signed up under a particular customer. Examples of customers could be families, small businesses or enterprises. As the company increases SMB (small-to-medium-sized business) marketing to businesses, spending per customer is expected to increase, as SMBs have multiple users in their business. Spending per user is also expected to increase as the company launches its SekurVoice voice calls encrypted solutions and SekurPro, its video conferencing and complete private and secure communications suite, in Q1 2024.

In January, 2023, the company has embarked on a reduction of its CAC in order to focus on targeted digital marketing, such as Google Ads and META campaigns, and optimization of its Sekur website. Previously, the company announced that is was targeting a CAC of $75 (U.S.) or lower by the end of 2023, and a CAC of $60 (U.S.) or lower for 2024 from direct marketing, not counting B2B (business-to-business) partnerships, which would lower the CAC over all. The company is targeting consumers and SMBs at this time and is improving its website content in order to inform SMBs and visitors on the benefits of using the Sekur privacy and security communications platform. The company counts its digital marketing spend as the basis for its CAC. As the company increases digital marketing, its user base is expected to grow in proportion and eventually exponentially, as its CAC lowers through organic searches.

Alain Ghiai, chief executive officer of Sekur Private Data, said: "We are very happy to be ahead of our plans for our CAC reduction. Right now, if we count the money we are spending on digital marketing and the organic growth from the SEO efforts, we are tracking a CAC of $26 (U.S.) as of August, 2023. This is the third month of us achieving a CAC of well under $50 (U.S.). All metrics, from ARPU to monthly sales, are increasing month over month as well. As we increase spending on digital media, we expect to increase our user base, and our organic traffic and SEO are also contributing to this lowering of the CAC. Our immediate goal is to reach a website traffic of 100,000 visits per month, and since we are already tracking a conversion rate of over 2.5 per cent, we could get the CAC down to $4 (U.S.) with those visits, based on our SEO and digital PR marketing costs of $15,000 (U.S.) per month. Our strategy for 2023 is to lower our CAC and increase website traffic, and we are beating all expectations we have set for our year-end 2023. Our prime directive is to provide private and secure communications for everyone, and, as we are not connected to any big tech platform, we offer a truly independent, private and secure means of communications without any data mining, through our proprietary technology and our secure servers based in Switzerland. We look forward to continuing to offer true data privacy to all individuals and their businesses, and protect their intellectual property and their privacy from data miners and malicious hackers."

Since the company has added SekurVPN and customized a-la-carte bundles for consumers and businesses, approximately 50 per cent of all customers have been buying bundles and 32 per cent of customers purchased SekurVPN in the bundle or on its own.

On April 7, 2023, the company launched its privacy VPN (virtual private network) solution called SekurVPN, and started commercial sales of its highly anticipated SekurVPN privacy and security VPN solution. The solution is also offered in U.S. dollars, Canadian dollars, New Zealand dollars, Australian dollars, Singapore dollars, Swiss francs, euros and British pounds. The company plans to launch several videos on social media promoting SekurVPN in the coming weeks to select targeted audiences in the United States and Australia. Recently, Australia has been voted most hacked nation in the globe as of Q4 2022 according to a Cybersecutiy Connect article. The incident was discussed by Mr. Ghiai in the latest Sekur Hack of the Week TV episode on NewsmaxTV, Fox Business and on streaming media.

SekurVPN is especially meant for privacy enthusiasts and users wanting to protect their identity from hackers. An example would be users going to their e-banking or shopping on-line, using their e-mails, using messaging applications, and wanting to have full privacy and protection from hackers hijacking their IP (Internet protocol) location and signal. The service guarantees not to use big tech or hyperscalers for its functioning or hosting, it guarantees that there are no third party bundles sold with it, so no data are leaked or sold to third parties, it guarantees no traffic pulling or monitoring, and no phone number required to register to the service.

According to a study and publication on the Forbes website, 66 per cent use a VPN to help protect personal data, 80 per cent use a VPN for increased security and 33 per cent use a VPN to mask their Internet activity.

Private: SekurVPN uses its own proprietary infrastructure and does not use any hyperscaler or big tech hosting providers, unlike most other VPNs. It offers Swiss IPs only, and this guarantees that it is using only SekurVPN's own servers and routing. Other VPNs offer hundreds of locations and are using big tech providers, compromising users' privacy. SekurVPN never monitors users' activity and never shares any data with third party service providers. By being a pure VPN, without bundled outside services, such as anti-virus and ad-blockers, SekurVPN keeps users' information private without sharing their data with third party service providers. With SekurVPN, users do not register their phone number on the app or the Web, rendering users invisible from hackers or snoopers. No phone number to register, anonymous Swiss IPs only, no data mining or traffic sharing with anyone.

Secure: SekurVPN's secure VPN routes all your Internet traffic through SekurVPN's privately owned servers, in multiple locations in Switzerland only, and using the highest encryption industry standards, combined with its proprietary HeliX technology for added security. Encryption keys are not stored on devices and are unique at every connection. Users' passwords, confidential data and Internet surfing stay encrypted even over public distrusted Internet connections.

Easy to use: SekurVPN is extremely easy to set up and deploy. There is no country list and the company's interface is simplified; just tap or click the connection button. SekurVPN's no-frill but highly secure and private service gives users peace of mind without thinking about geo-locations.

Currently SekurVPN is available to use with MacOS, iOS and Android devices. Versions for Windows 64, Windows 32 and Linux are planned to be launched in the coming weeks.

In addition to SekurVPN, the company offers a bundled Sekur plan, which includes SekurMessenger and SekurMail, as a bundle of e-mail, messaging and file transfer into one application, and includes the company's latest SekurMail technology, which includes proprietary anti-phishing and privacy feature called SekurSend. SekurSend lets a user send an e-mail to any other recipient, whether they have Sekur or not, in full privacy and security as the e-mail never leaves Sekur's encrypted e-mail servers based in Switzerland. The recipient can then click on the notification and reply in the same manner using SekurReply, without the recipient having to register for a Sekur account. The sender can also decide to protect any e-mail sent by adding a password to open it, a read limit and a self-destruct timer as well. Sending an e-mail with the SekurSend feature allows the senders and recipients to add limitless-size attachments to the e-mails without crowding the recipients' e-mail box. This also eliminates BEC attacks for businesses and e-mail phishing attacks. Additionally, SekurMail includes full control of e-mail delivery, automatic data export for large enterprises and an automatic data loss prevention technology (DLP) with real-time continuous archiving.

Recent data breaches in messaging applications have created a certain urgency for businesses and data privacy advocates to protect their communications from cyberattacks and identity theft via mobile and desktop devices.

SekurMessenger comes with a proprietary feature and technology called Chat-By-Invite. This feature allows a SekurMessenger (SM) user invite via e-mail or SMS, a non-SM user, or a group of non-SM users, to chat in a fully private and secure way, without the recipient ever having to register to SekurMessenger or download the app. At the end of the chat, the initiator of the conversation can remotely terminate the conversation and all traces of the conversation are deleted from all users, including the recipient. This unique feature is now fully deployed and functional on all iOS and Android devices and web platforms. The target sectors are numerous, including, but not limited to, real estate, legal, finance, insurance, medical, government, energy, manufacturing, trade and pharmaceutical sectors.

SekurMessenger also eliminates many of the privacy and security risks by not only not requiring a phone number, which would divulge a user's phone device ID, but also by not social engineering a user's phone or computer contact list and infecting the contacts by default as well, eliminating a huge loophole in security and privacy. SekurMessenger issues each user a username and a Sekur number. The Sekur number is the contact ID (identification) a user would disclose in order for other Sekur users to be added. The service comes with a self-destruct timer and other features as well, including Sekur's proprietary VirtualVaults and HeliX technologies with all data stored in Swiss-hosted encrypted servers.

Sekur's data privacy solutions are all hosted in Switzerland, protecting users' data from any outside data intrusion requests. In Switzerland, the right to privacy is guaranteed in article 13 of the Swiss Federal Constitution. The Federal Act on Data Protection (FADP) of June 19, 1992 (in force since 1993), has set up a strict protection of privacy by prohibiting virtually any processing of personal data, which is not expressly authorized by the data subjects. The protection is subject to the authority of the federal data protection and information commissioner.

Under Swiss federal law, it is a crime to publish information based on leaked secret official discussions. In 2010, the Federal Supreme Court of Switzerland found that IP addresses are personal information and that under Swiss privacy laws they may not be used to track Internet usage without the knowledge of the individuals involved.

About Sekur Private Data Ltd.

Sekur Private Data is a cybersecurity and Internet privacy provider of Swiss-hosted solutions for secure and private communications. The company distributes a suite of encrypted e-mails, secure messengers and secure communication tools. Sekur Private Data sells its products through its own website, and approved distributors and telecommunications companies worldwide. Sekur Private Data serves consumers, businesses and governments worldwide.

We seek Safe Harbor.