Mr. Alain Ghiai reports

DATA PRIVACY COMPANY SEKUR PRIVATE DATA LOWERS CAC SIGNIFICANTLY, IMPROVES MARGINS - NEW PRODUCT LAUNCH COULD IMPROVE PROFITABILITY FURTHER

Sekur Private Data Ltd. has brought down its customer acquisition cost (CAC) to improve its profit margins. It is also preparing to launch a new privacy solution for small- to medium-sized businesses (SMBs), large enterprises and government agencies.

The company has been focused on improving its customer metrics since January. It has brought its CAC down to between $30 and $35, which translates into a 91-per-cent reduction from January and a 55-per-cent decrease from April. This result is well below its original target of a $75 CAC by the end of 2023 and a $60 CAC by the end of 2024.

"This is an amazing achievement in such a short time," commented Alain Ghiai, chief executive officer of Sekur. "I want to congratulate our entire marketing team for their progress so far. A CAC of $75 (U.S.) or lower is very attractive as we can scale and grow exponentially with the proper budgets put in place, and a CAC of under $50 (U.S.) is extraordinary for us so if we are under any of these numbers, we will do very well."

Sekur has also improved its life time value (LTV) metric per customer, which is a measurement of the average revenue from a customer during their relationship with the company. Simultaneously increasing the LVT alongside the reduction in CAC means that Sekur has been able to improve its profit margin for every customer. The company is positioning itself to focus on its targeted digital marketing and website optimization in the second half of 2023.

Rolling out Sekur Enterprise Solutions

The company is also set to release a new privacy solution, Sekur Enterprise Solutions, by July, 2023. Sekur Enterprise Solutions will provide a comprehensive set of features that are tailored to the privacy and data security needs of SMBs, large enterprises and government organizations. These features include user management, message and e-mail archiving capabilities, and an administration dashboard for streamlined employee on-boarding and management.

The new solution will also provide a C-Suite e-mail feature that allows management to host its e-mails on Sekur's private and secure Swiss-hosted network while maintaining the remaining employees on its existing e-mail hosting provider. The split-level system protects C-level communications while allowing companies to avoid the expense of changing the whole organization's e-mail host.

Sekur Enterprise could be a timely solution for companies as data hacks are on the rise and business e-mail compromises (BECs) are an increasingly common way that businesses get hacked and stolen from. There are over 33 million small businesses in the United States, and Sekur plans to target a percentage of these as part of its launch of Sekur Enterprise Solutions.

According to Mr. Ghiai, "Offering SMB and enterprise solutions is part of the core strategy of the company for [fourth quarter] 2023 onward as these solutions increase our average spend per customer and create a more stable and stickier customer base, while still catering to the vast consumer market."

He continued, "Our prime directive is to provide private and secure communications for everyone, and, as we are not connected to any big tech cloud platform, we offer a truly independent, private and secure means of communications without any data mining."

The pricing for Sekur Enterprise Solutions will vary from its regular customer pricing. Its three primary services, SekurMail, SekurVPN and SekurMessage, will be priced per user at $10 per month, $9 per month and $9 per month, respectively. Business enterprises will get to bundle their deals as is already the case for Sekur's regular solutions.