07:19:53 EST Thu 27 Nov 2025
Enter Symbol
or Name
USA
CA



LIR Life Sciences Corp
Symbol SKNY
Shares Issued 27,866,957
Close 2025-11-26 C$ 0.65
Market Cap C$ 18,113,522
Recent Sedar Documents

Lir Life Sciences hires MCS for on-line marketing

2025-11-26 21:13 ET - News Release

Mr. Edward Mills reports

LIR LIFE SCIENCES ANNOUNCES ENGAGEMENT FOR IR SERVICES

Lir Life Sciences Corp. has engaged MCS Market Communication Service GmbH (business address: Saarlandstrase 28 58511 Ludenscheid, Germany, e-mail: info@mcsmarket.de; telephone: 491772481220) for the provision of a range of on-line marketing services, including campaign creation, production of marketing materials, as well as research and analytics. The services are expected to run until May 17, 2026, or budget exhaustion. The company has paid MCS $750,000 as consideration for its services. No securities have been provided to MCS or its principals as compensation for the services. The services will be executed via digital channels, including Google Ads and native advertising.

The company notes that it had intended to expend a lesser amount on IR (investor relations) activities; however, based on its canvass of the market, it found that the cost of digital IR services has increased, owing to the continued increase in global demand for such services, as well as the continued general weakness of the Canadian dollar relative to the euro and U.S. dollar, the currencies in which such services are normally priced. Management views this IR expenditure as a strategic investment to strengthen brand visibility, attract new investors, reinforce market presence and support the company's broader growth objective. The company is of the view that it is in compliance with Canadian Securities Exchange Policy 7.2 as the consideration to be paid for the IR services is not based on the company's market performance, and is, in the company's view, reasonable and proportional to its cash resources and level of operations based on the following: following payment of the consideration, the company has sufficient cash on hand to accomplish all of the business objectives as disclosed under use of available funds in the listing statement, which includes advancing its GLP-1 drug development program through key preclinical milestones over the next 12 months. These milestones include developing and validating bioanalytical methods for both the active pharmaceutical ingredient and its novel excipient (approximately three to 12 months), conducting multiphase Mini Pig studies to assess bioavailability, safety, pharmacokinetics and early toxicology (with the first study occurring over three to nine months and the second over nine to 12 months), progressing formulation development and stability testing (six to 12 months), and procuring the active ingredients and excipients required to support these programs (six to 12 months). The company also intends to maintain and advance its intellectual property position through continuing licensing activities. Together, these initiatives form the foundation of the company's near-term development plan as it advances its therapeutic candidate toward later-stage preclinical and future regulatory phases.

About Lir Life Sciences Corp.

Lir Life Sciences is focused on researching and developing scalable and affordable treatments for obesity using novel drug delivery methods. The company is advancing a transdermal patch and other novel delivery systems that mimic GLP-1, a naturally occurring hormone that helps regulate appetite and blood sugar. These therapies could potentially offer an alternative to injectable drugs. The goal is to improve access, adherence and cost-efficiency in both developed and emerging markets. Lir Life Sciences aims to address the global burden of obesity with practical solutions based on established compounds and proven science.

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