Mr. Collin Lodge reports

SCHWAZZE ANNOUNCES LAUNCH OF STANDING AKIMBO HOTSPOT, A NEW STORE WITHIN A STORE CONCEPT IN FORT COLLINS

Medicine Man Technologies Inc., operating as Schwazze, today introduced a first-of-its-kind store-within-a-store model in Fort Collins, combining a Star Buds neighbourhood dispensary with a Standing Akimbo Hotspot, bringing together two innovative retailers that operate within the trusted Schwazze house of brands.

Star Buds, established in 2013, has a standing reputation for the widest selection, top-quality products and stellar service. Star Buds' treasure chest of offerings along with the Gratify Rewards Program allows shoppers to save on every purchase across a huge selection of recreational products.

Standing Akimbo, established in 2015, is Colorado's most recognized medical cannabis dispensary. Located in Denver and Colorado Springs, its team of passionate customer service representatives celebrate Colorado's medical marijuana market through a warehouse service model with value prices.

Now, Standing Akimbo has partnered with Star Buds in Fort Collins to operate Colorado's first store-within-a-store model.

Collin Lodge, president of retail for Schwazze, believes the dual banner strategy introduces a new level of convenience that the cannabis market has not seen: "Star Buds and Standing Akimbo are two trusted brands. When we surveyed our Northern Colorado customers, they wanted both Star Buds and Standing Akimbo. Our new Fort Collins store-within-a-store model is just a lesson in listening to our customer base. This new dispensary concept is all about meeting the customer where they want us to be."

About Medicine Man Technologies Inc., operating as Schwazze

Schwazze is building a premier vertically integrated regional cannabis company with assets in Colorado and New Mexico, and will continue to take its operating system to other states where it can develop a differentiated regional leadership position. Schwazze is the parent company of a portfolio of leading cannabis businesses and brands spanning seed to sale.

Schwazze is anchored by a high performance culture that combines customer-centric thinking and data science to test, measure and drive decisions and outcomes. The company's leadership team has deep expertise in retailing, wholesaling and building consumer brands at Fortune 500 companies, as well as in the cannabis sector.

Medicine Man was Schwazze's former operating trade name. The corporate entity continues to be named Medicine Man. Schwazze derives its name from the pruning technique of a cannabis plant to enhance plant structure and promote healthy growth.

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