Mr. Collin Lodge reports

MULTI-STATE CANNABIS OPERATOR, SCHWAZZE, ANNOUNCES GRAND REOPENING OF EMERALD FIELDS STORE IN DENVER, COLORADO

Medicine Man Technologies Inc., operating as Schwazze, will hold a grand reopening of its newly remodelled adult-use Emerald Fields retail dispensary located in the Highlands area of Denver, Colo. Emerald Fields Highlands is located at 2675 W. 38th Ave., Denver, Colo. Store operating hours are 8 a.m. to 9:50 p.m., Monday through Sunday.

The enhanced retail store features new, illuminated exterior signage, updated landscaping and a refreshed exterior of the 100-year-old, formerly residential building. Inside, new casework runs along the perimeter walls to showcase a variety of products while four display monitors feature daily deals, promotional details and specials. Highlights of the expanded sales floor include environmental graphics as well as new lighting, flooring and additional storage.

"We are excited to debut our newly refreshed Emerald Fields retail dispensary in the Highlands neighbourhood of Denver. With our store new remodel, we're showcasing a wide selection of cannabis products and fresh flower to serve a greater number of shoppers in this community," said Collin Lodge, Schwazze Colorado division president.

During its grand reopening period, Emerald Fields Highlands will offer special pricing on flower, edibles and vapes. Enrolment in the Gratify Rewards customer loyalty program, which can be used at any Schwazze-owned retail dispensary in either New Mexico or Colorado, is now open. On May 20, customers who are enrolled in Gratify Rewards will earn double points on all purchases.

The grand opening event is scheduled for Saturday, May 20, beginning at 11:30 a.m. All Gratify Rewards members who make a dispensary purchase of above $100 pretax on May 20 will automatically be entered to win a PuffCo Proxy valued at $500.

Emerald Fields Highlands will offer the first 50 customers gift bags containing swag, stickers and branded merchandise. The first 50 customers will also get free breakfast sandwiches from Bodega, an eatery located next door to Emerald Fields Highlands. Diners from Bodega can also bring their receipts into Emerald Fields for an extra 10 per cent off their purchases.

Sano Gardens, a premier vape brand, will be on site for an educational pop-up from 12 p.m. to 2 p.m., as well as a new brand to the Colorado market, Every Day Weed (EDW), a portable pouch of preground flower complete with rolling papers, perfect for summer socials. For dog owners everywhere, a specialty photographer will be on site to capture fun photos of shoppers with their pets. Take a picture with your dog and, while you wait for it to develop, take advantage of deals on flower, prerolls, edibles and more.

Since April, 2020, Schwazze has acquired, opened or announced the planned acquisition of 60 cannabis retail dispensaries (bannered as Star Buds, Emerald Fields, R. Greenleaf, Standing Akimbo and Everest) as well as six operating cultivation facilities and three manufacturing plants across Colorado and New Mexico. In May, 2021, Schwazze announced its biosciences division, and in August, 2021, it commenced home delivery services in Colorado.

About Medicine Man Technologies Inc.

Schwazze is building a premier vertically integrated regional cannabis company with assets in Colorado and New Mexico and will continue to take its operating system to other states where it can develop a differentiated regional leadership position. Schwazze is the parent company of a portfolio of leading cannabis businesses and brands spanning seed to sale. The company is committed to unlocking the full potential of the cannabis plant to improve the human condition.

Schwazze is anchored by a high-performance culture that combines customer-centric thinking and data science to test, measure and drive decisions and outcomes. The company's leadership team has deep expertise in retailing, wholesaling and building consumer brands at Fortune 500 companies as well as in the cannabis sector. Schwazze is passionate about making a difference in its communities, promoting diversity and inclusion, and doing its part to incorporate climate-conscious best practices.

Medicine Man Technologies was Schwazze's former operating trade name. The corporate entity continues to be named Medicine Man Technologies. Schwazze derives its name from the pruning technique of a cannabis plant to enhance plant structure and promote healthy growth.

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