Mr. Max Justus reports

GROUNDED PEOPLE UNVEILS LINEUP OF FIRST-EVER CRUELTY-FREE LEATHER AND SUEDE SHOE DESIGNS MADE WITH INNOVATIVE MATERIALS AND RE-INTRODUCES BEST-SELLER

Grounded People Apparel Inc. has released its first-ever cruelty-free leather and suede shoes, and has returned its all-time bestseller, the Lee.

Grounded People's newly released designs for its ethical shoe collection include the Oli, a stunning grey cruelty-free suede that will turn heads, while the Mika features a sleek cruelty-free white leather and an outsole made from all-natural gum. And if that was not enough, the iconic Lee shoe is back by popular demand which is made from 100-per-cent-recycled cotton and rubber from rubber trees. All three shoes are available for purchase on Grounded People's website.

"We are thrilled to launch our new collection of cruelty-free suede and leather shoes, an unrivalled combination of style and environmental responsibility," said Max Justus, co-founder and chief executive officer of Grounded People. "Also, back by popular demand is an enhanced edition of our bestselling Lee shoe in a captivating off-white colour and is now equipped with a five-year warranty. At Grounded People, our mission remains to provide our customers with impeccably fitting, fashionable, sustainable and ethically sourced footwear. These innovative additions affirm our dedication to this mission, ensuring that Grounded People continues to lead the way to a more sustainable future in fashion. Our journey has been truly remarkable, marked by constant growth and the unwavering support of our incredible and loyal clientele."

The vegan leather and suede fabrics used in the Oli and Mika shoes come from Grupo Moron, a leader in innovative textile technology. The breathable and waterproof onMicro microfibre fabric is sustainable in design, helping to reduce waste and minimize the environmental impact of the production process. Each shoe box features a QR code that traces the origins of the fabric and materials used in the manufacturing process, and the boxes are also made from recycled materials.

"We want to be transparent with our customers about the materials we use in our products, and the QR code is a fun and transparent method for us to prove our commitment to sustainable fashion," added Mr. Justus.

The Lee, Oli and Mika shoes are now available on the Grounded People website and Amazon for $189. Grounded People will continue to explore sustainable and ethical fashion alternatives as it works toward a more sustainable future.

About Grounded People Apparel Inc.

Grounded People Apparel is a Vancouver-based innovative apparel company focused on delivering high-quality products to its customers that are 100 per cent PETA-approved vegan. The company is primarily engaged in the business of fair trade, sustainable and earth-conscious fashion. The company's products, which are made from sustainable, ethically sourced and produced materials, are manufactured by fair trade workers, in a 100-per-cent-vegan manufacturing facility which is located in Brazil.

In addition to its commitment to a fashion industry that reduces waste and environmental impacts, the company aims to create a meaningful positive impact on the world through its LACES campaign. The LACES campaign provides consumers an option to select a specific set of shoelaces to accompany their footwear purchase, the colour of which is associated with one of the charities the company has committed to support, whereby all profits from the sale of shoelaces will be donated correspondingly.