Ms. Helen Lum reports

PIVOT MARKETING GROUP SELECT APP SCIENCE DATA ANALYTICS AND INSIGHTS DIVISION FOR A MULTI-YEAR DEAL TO SUPPORT DIVERSE AUDIENCE UNDERSTANDING

App Science, a Sabio Holdings Inc. company, has entered into a multiyear contract with Pivot Marketing Group to support clients including Toyota Motor North America.

This new multiyear commitment builds upon over a year of collaborative projects, where App Science's cross-platform analytics solution has played a crucial role in elevating Pivot's marketing capabilities, surpassing traditional audience measurement firms, by providing granular insights into human behaviours and interests.

To address Pivot's need for deeper insights into diverse audiences and their unique behaviours, App Science provides data analytics utilizing its proprietary 55-million-validated-household graph, encompassing 280 million mobile devices and 110 million CTV (connected TV) households. App Science has built AI (artificial intelligence) and machine learning algorithms since 2016 to measure and provide deeper audience insights. This unique data set positions App Science to bridge gaps compared with conventional measurement providers.

"Prioritizing strategic collaborations that elevate diverse audience insights are paramount at App Science and our deepening relationship with Pivot enhances our ability to improve in-market customer reach and data validation beyond what traditional measurement firms can offer," said Helen Lum, executive vice-president at App Science. "In an era of tightening privacy regulations requiring reliance on a more contextual approach to insights, we are furthering our partners' marketing effectiveness to reach key audiences with our AI-driven analytics in this evolving diverse marketplace."

App Science's real-time platform has helped Pivot become more interoperable, providing an agnostic solution to view and measure their partners and platforms in a single location.

The partnership also provides mutual benefits, with Pivot contributing valuable feedback to App Science's analytics platform. This iterative process ensures both companies leverage insights to enhance efficiencies across all audiences for optimization and their strategic media plans.

"App Science's reporting dashboard bridges the gap in our current measurement limitations to support audience verification at more than just the age and gender level," said Matthew Carter-Reel, director at Pivot. "For a multicultural ad agency with a focus on the Asian-American market, App Science's diverse level of insights have been helpful in validating our Asian-American targeting strategy and informing future media partner selection, empowering us to more effectively reach Asian-American audiences."

App Science's cross-platform measurement solutions will empower Pivot to reach, engage and validate their audiences and their behaviours at a deeper level. By capturing the evolving mobility of human behaviour in real time, App Science's platform aims to facilitate more effective marketing decisions.

About App Science

App Science is an AI-powered analytics platform that provides audience intelligence through its cross-platform measurement utilizing its proprietary 55-million-U.S.-household graph. Human behaviour signals from mobile and connected TV devices are matched and validated to generate actionable insights into diverse audiences. The company's cutting-edge, non-panel-based, real-time-measurement SaaS (software as a service) platform offers a holistic view of audiences, helping advertisers validate and understand who they are reaching and optimize their marketing strategies.

About Sabio Holdings Inc.

Sabio Holdings is a technology and services leader in the fast-growing, ad-supported streaming space. Its cloud-based, end-to-end technology stack works with top blue-chip global brands and the agencies that represent them to reach, engage and validate streaming audiences. Sabio Holdings' companies consist of Sabio, a demand-side platform (DSP) powered through its proprietary ad-serving technology; App Science, a non-cookie-based SaaS analytics and insights platform with AI natural language capabilities; and Vidillion, an ad-supported streaming supply-side platform (SSP) that includes server-side ad-insertion (SSAI) technology.