Mr. Simon Wong reports

SABIO HOLDINGS ANNOUNCES NEW INTEGRATION WITH FREEWHEEL TO HELP PUBLISHERS REACH UNTAPPED MARKETS AND DIVERSE AUDIENCES

Sabio Holdings Inc. has formed a new integration partnership with FreeWheel, a global technology platform for the TV advertising industry.

Per this partnership, FreeWheel will now work with Sabio as one of its newest supply-side platform (SSP) partners.

This partnership pairs both companies' differentiated strengths to deliver several synergistic and timely key benefits to publishers in today's fast-changing, complex and increasingly diverse TV ad landscape.

FreeWheel, on the one hand, works with the majority of publishers across the TV ad ecosystem. And so, by teaming up with Sabio, the latter's clients now have access to an even wider array of premium video ad inventory.

Sabio, meanwhile, is well versed in effectively reaching diverse audiences at scale and running culturally relevant campaigns on connected TV (CTV)/over-the-top (OTT) that resonate with today's multicultural marketplace, powered by its proprietary 55 million validated household graph.

The end result is a combined offering that gives publishers access to previously untapped sources of premium video ad inventory, including a much-needed focus on reaching diverse audiences. This integration further cements Sabio as an industry leader in supply path efficiency, as 70 per cent of its current supply is through direct partnerships.

"We're proud to partner up with FreeWheel and look forward to working with them to help publishers reach and engage with general and multicultural audiences, in the most direct, brand-safe and high-quality way possible," said Simon Wong, Sabio's executive vice-president of product. "Publishers are really seeking simplicity in an increasingly complex world, and FreeWheel, through its work in the industry, really delivers on this."

"Multicultural audiences continue to be an untapped market for advertisers and brands. Together with Sabio, we are able to expand on the growth opportunity across CTV and are committed to finding and innovating with new solutions that help our partners navigate the ever-evolving TV ad ecosystem," said Katy Loria, chief revenue officer, FreeWheel. "Our goal is to provide an exceptional experience and this partnership with Sabio does so by offering premium content offerings across every screen and platform, serving our advertising partners and audiences, both general and multicultural, alike."

In 2024, the multicultural media ad market is expected to surge to a record $45-billion. In the United States, younger generations are already a multicultural majority, and an overall multicultural majority is expected by 2050.

About Sabio Holdings Inc.

Sabio Holdings is a leading diverse-owned CTV and OTT technology and service provider specializing in the high-growth ad-supported video-on-demand (AVOD) and free ad-supported streaming (FAST) channel market. Its cloud-based technologies empower brands and agencies to effectively reach, engage and better understand diverse audiences on streaming platforms. The Sabio Holdings portfolio comprises: Sabio -- its trusted and transparent content monetization demand-side platform (DSP); App Science -- its cutting-edge, non-panel-based, real-time measurement and attribution software-as-a-service platform; and Vidillion -- its cloud-based ad-insertion, and content distribution and management platform.