Mr. Aziz Rahimtoola reports

SABIO LAUNCHES CREATOR-FIRST STREAMING PLATFORM, SABIOTV

Sabio Holdings Inc. has launched SabioTV, a free, creator-first content streaming platform built to promote diverse voices and increase representation among the greater streaming industry.

"Sabio was founded on our commitment to bringing multicultural voices to the forefront of the connected TV (CTV) ecosystem," said Aziz Rahimtoola, chief executive officer, Sabio. "Diverse audiences demand diverse experiences. SabioTV is a product of this commitment as it surfaces programming that highlights unique voices that reflect today's diverse world."

Pioneering the new era of creator-first streaming television, SabioTV leverages Sabio's award-winning, end-to-end CTV/OTT (over-the-top) technology stack and enables content creators to capitalize on the creator economy through advanced insights and access to top United States brands in key verticals such as auto, finance, CPG (consumer packaged goods) and technology. Additionally, brands are able to leverage SabioTV's CTV opportunities that offer unique, engaging ad experiences, advanced analytics and exclusive inventory.

"This network enables diverse creators to engage and expand their audiences on the biggest screen in their homes, while also helping brands better connect with these passionate communities," said Joe Camacho, Sabio's chief global expansion officer.

SabioTV viewers will have access to unique, original and engaging content from underrepresented creators who are not traditionally featured on streaming television. In addition to connecting with their favourite creators, viewers will be able to discover new and upcoming talent that may be hard to find on social media platforms. The network itself also provides a user-friendly experience, providing curated content that focuses on categories unique to each viewer.

"Venturing out into the streaming space with SabioTV is really exciting because I think it will open doors to so many," said Ami Desai, SabioTV content creator. "This is the first step of an industry shift to put creators first, and I am excited to embark on this new era focused on reaching audiences through creativity and inclusivity."

SabioTV is available now on the Google Play store.

About Sabio Holdings Inc.

Sabio Holdings is one of the fastest-growing CTV/OTT technology and service providers in the high-growth ad-supported video-on-demand (AVOD) and free ad-supported streaming television (FAST) channel space. Its cloud-based CTV/OTT technologies provide publishers with distribution, monetization and analytics while delivering return on investment validation for brands and agencies. The Sabio portfolio comprises: Sabio -- its trusted and transparent content monetization demand-side platform (DSP); App Science -- its cutting-edge, non-panel-based, real-time measurement and attribution software-as-a-service (SAAS) platform; and Vidillion -- its cloud-based ad-insertion, and content distribution and management platform.