Mr. Jon Stimmel reports

VIDILLION CORP TAPS DOUBLEVERIFY FOR FRAUD PROTECTION AND VIEWABILITY MEASUREMENT

Through its wholly owned United States operating subsidiary, Sabio Inc., Sabio Holdings Inc. has re-engaged DoubleVerify (DV), a leading software platform for digital media measurement, data and analytics. Sabio (U.S.) engaged DV for the benefit of its subsidiary, Vidillion Corp., a U.S.-based streaming TV supply side platform (SSP) and technology provider for content creators, and is utilizing DV Marketplace Suite Quality Insights. First initiated on June 9, 2022, Sabio (U.S.)'s engagement with DV is through an annual renewable agreement in which DV provides its measurement and reporting capabilities. This is a renewal of the agreement.

With global CTV (connected TV) advertising spend continuing to see double-digit growth, publishers and advertisers need confidence in their media investments. Through this engagement, DV provides fraud detection and viewability reporting for CTV and mobile campaigns, including DV's fully on-screen measurement solution, ensuring quality and taking steps to protect advertisers against fraudulent and invalid Web traffic. The engagement also enables Vidillion to segment and optimize inventory across its network, maximizing performance and value for advertisers.

"The engagement with DV further solidifies our commitment to an effective, safe and transparent CTV ecosystem for both advertisers and publishers. It's not enough to identify invalid traffic, it's important that we make optimizations to minimize transactions on fraudulent impressions across our network," said Jon Stimmel, chief growth officer of Sabio.

With the growth of CTV as an increasingly vital component of media strategies, the industry faces challenges with measuring quality. DV has a comprehensive set of solutions tailored to CTV environments, and is a leader in detection and prevention of new fraud schemes across all inventory types and devices.

Last year, Vidillion announced it received TAG's Certified Against Fraud seal, a cross-industry accountability program intended to create trust within the digital ad and content recommendation industries, and remains dedicated to combating fraud. Vidillion is enhancing its own supply side offerings with DV's capabilities. Vidillion is laser focused on making sure all traffic entering its ecosystem is held to a high standard and works with publishers to tackle any issues as they arise. Leveraging DV's measurement around viewability and fraud adds another tool toward the mission of fostering a high-quality and secure advertising environment.

Vidillion's technology stack includes proprietary tools for ad break optimization, server-side ad insertion (SSAI), content recognition and dynamic ad insertion (DAI) with demand-side partner integrations. These tools enable publishers to quickly and easily find new ways to monetize their streaming TV inventory by allowing advertisers to precisely target viewers based on content, context, usage and geography.

About Sabio Holdings Inc.

Sabio Holdings is one of the fastest-growing CTV/OTT (over-the-top) technology and service providers in the high-growth ad-supported video-on-demand (AVOD) and streaming space. Its cloud-based CTV/OTT technologies provide publishers with distribution, monetization and analytics while delivering ROI (return on investment) validation for brands and agencies. The Sabio Holdings portfolio comprises: Sabio -- the company's trusted and transparent content monetization DSP; App Science -- the company's cutting-edge, non-panel-based, real-time measurement and attribution SaaS (software-as-a-service) platform; and Vidillion -- the company's cloud-based ad-insertion, and content distribution and management platform.

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