Dr. Shan Chandrasekar reports

ATN EXPANDS LARGEST CHANNEL LINEUP IN WESTERN CANADA

Asian Television Network International Ltd. has expanded its channel offerings on Rogers (formerly Shaw) in Western Canada. Customers in Western Canada will have access to an even broader range of premium South Asian content, further strengthening Asian Television's commitment to delivering culturally rich and diverse south Asian programming.

The newly launched channels include a mix of general entertainment, movies, music, news and spiritual programming in multiple South Asian languages such as Hindi, Punjabi, Tamil, Urdu, Telugu, Gujarati, Marathi and Bengali. With this expansion, Asian Television has increased the channel count from 12 to 54, reinforcing Asian Television's position as the largest South Asian broadcaster in North America, and enhances accessibility to premium multicultural content for viewers across the country.

"I am personally very grateful to the late great Mr. Ted Rogers, who encouraged me to launch the first ever South Asian Canadian television series on Rogers cable in Toronto. At that time, Rogers studio on Adelaide St. in Toronto had no colour cameras. To me, he is an exceptional role model and an extraordinary visionary. Our strong association with Rogers continued when they acquired CFMT channel 47, where we had developed the South Asian programming. CFMT is now flourishing as Omni. Our congratulations to Rogers for the bold and successful acquisition of Shaw Cable. We are thrilled to deepen our partnership with Rogers and bring even more of ATN's award-winning and exclusive content to a huge South Asian community in Western Canada," said Dr. Shan Chandrasekar, president and chief executive officer of Asian Television. "This expansion reflects our ongoing mission to serve multicultural audiences with high-quality programming that reflects their languages, cultures and values," he added.

Asian Television's current 12 channels include ATN Star Plus, ATN Life, ATN Cricket Plus, CBN, ATN Punjabi, ATN PM One, ATN Food Food, ATN Sony, ATN SAB TV, ATN Colors and ATN News (Republic TV), and among the newly added channels in various categories are as follows:

• Hindi language: ABP News, ATN & TV, ATN Aastha, ATN B4U Music, ATN B4U Plus, ATN Rishtey, ATN DD Bharati, ATN DD India, ATN DD News, ATN MAX2, ATN Movies (Star Gold), ATN SET MAX, ATN SONY PAL, ATN SONY YAY, ATN Sports, ATN Zoom and MTV India;
• Punjabi language: ATN Punjabi, ATN Punjabi Plus, ATN ABP Saanjha, ATN Alpha Punjabi, ATN Punjabi News, ATN Punjabi 5 and ATN Zee Punjabi;
• English and Hindi language: ATN News 18, ATN Times Now and NDTV Good Times;
• Urdu language: ATN ARY Digital, ARY Musik, ARY QTV, ATN ARY News and ATN Urdu;
• Bengali language: ATN Bangla, ATN Colors Bangla, ATN Sony Aath and Channel I Bangla;
• Tamil language: ATN Jaya TV, ATN Vijay TV, ATN Tamil Plus and ATN Vijay Super;
• Gujarati language: ATN Gujarati;
• Marathi language: ATN Colors Marathi;
• Telugu language: SVBC.

Customers will be able to subscribe to these channels individually or as part of ATN's multicultural packages. This strategic packaging is expected to significantly boost ATN's subscription-based revenue as it allows for greater market penetration and higher per-household value through bundled offerings.

About Asian Television Network International Ltd.

Asian Television serves Canada's diverse cultural communities with over 50 specialty television channels. The company offers its flagship ATN-HD general interest legacy service along with seven other general interest Hindi channels, three sports channels, seven news channels, five Bollywood movie channels and a variety of channels that include music, lifestyle and several regional language channels that include Punjabi, Tamil, Bengali, Urdu, Gujarati and Marathi. Asian Television has been a pioneer in the production of multicultural television programming in Canada. Asian Television has programming alliances with leading international broadcasters like Sony Entertainment Television, Disney/Reliance-Star, Viacom/ India Cast, CNN News 18, Zee Network, Doordarshan, Times Television, B4U, NDTV (Good Times), Republic TV, ABP News Network, Jaya TV, ARY, Food Network and many more. Asian Television is also a pioneer broadcaster of Cricket in Canada and has exclusive broadcast rights for various international cricket boards. Asian Television was the first to bring the ICC World Cup of Cricket live across Canada in 1987 and, since, has exclusively broadcast a large number of test matches, one-day internationals, and limited over T-20 games, including the premiere of IPL and various T-10 leagues. Asian Television's content is also available on Amazon Prime in United States and United Kingdom, Asian Television has its own state-of-the-art production and digital broadcast facilities, which have also been used by various production companies associated with Netflix, CBC and others.

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