Ms. Meghan Roach reports

ROOTS CORPORATION ANNOUNCES THE APPOINTMENT OF ROSIE POUZAR AS CHIEF COMMERCIAL OFFICER

Roots Corp. has appointed Rosie Pouzar as its chief commercial officer, following her successful tenure as head of omnichannel growth.

"Rosie's appointment is an important step in advancing our growth strategy," said Meghan Roach, president and chief executive officer, Roots. "She is a highly respected leader with a strong track record of driving performance and exceptional strategic clarity. As chief commercial officer, Rosie will help sharpen our enterprise priorities and accelerate decision-making to unlock new areas of growth."

Prior to joining Roots, Ms. Pouzar held senior leadership roles at Sephora Canada, including senior vice-president, retail, and chief operating officer. In these roles, she helped scale the business during a period of significant growth, strengthening execution and operational excellence. Known for building high-impact partnerships and translating customer insight into action, she brings a proven ability to align teams around clear strategies that deliver results, capabilities she now brings to Roots.

Earlier in her career, Ms. Pouzar held leadership roles at Cineplex and began her career at PwC, where she developed a strong foundation in financial discipline and strategic analysis. A chartered professional accountant and chartered business valuator, she holds a bachelor of business administration from Wilfrid Laurier University.

Ms. Pouzar brings a rare combination of commercial rigour and brand sensibility, blending data-driven decision making with customer-centric thinking and storytelling that strengthen relevance. She is passionate about building resilient, high performing organizations that can adapt quickly and thrive in an evolving commercial landscape.

"I am honoured to support this iconic brand in our next phase of growth," said Ms. Pouzar. "Roots has an incredibly powerful foundation, and I am excited to unlock new opportunities for long-term growth while strengthening commercial capabilities and deepening our connection with our loyal customer base."

About Roots Corp.

Established in 1973, Roots is a global lifestyle brand. Starting from a small cabin in Northern Canada, Roots has become a global brand with over 100 corporate retail stores in Canada, two stores in the United States and an e-commerce platform. It has more than 100 partner-operated stores in Asia, and it also operates a dedicated Roots-branded storefront in China. It designs, markets and sells a broad selection of products in different departments, including women's, men's, children's, and gender-free apparel, leather goods, footwear and accessories. Its products are built with uncompromising comfort, quality and style that allow you to feel at home with nature. It offers products designed to meet life's everyday adventures and provide you with the versatility to live your life to the fullest. It also wholesales through business-to-business channels and licenses the brand to a select group of licensees selling products to major retailers. Roots is a Canadian corporation.

We seek Safe Harbor.