Ms. Meghan Roach reports

ROOTS LAUNCHES EXCLUSIVE COLLABORATION WITH HONG KONG-BASED STREETWEAR BRAND CLOT

Roots Corp. has launched its 20th design collaboration in partnership with streetwear brand CLOT, which includes two exclusive collections that combine the heritage and aesthetics of Canada and Hong Kong. The collaboration serves as a continuation of Roots's milestone 50th anniversary, as well as CLOT's 20th anniversary. The first collection, named Go Outside: You'll Be Glad, will launch on Nov. 10 in Canada and Nov. 11 in Asia with a second following on Jan. 13, in alignment with the Lunar New Year.

Co-designed by Edison Chen, the founder and creative director of CLOT, the Go Outside: You'll Be Glad Roots x CLOT collection was handcrafted in Canada in the Roots Toronto factory and features high-quality embroidery. Designed to inspire consumers to find moments in their days to connect with their surroundings amidst the chaos of daily life, Mr. Chen sees the collection as a literal interpretation of the concept that the outdoors is available to everyone, whether it is the scenic landscapes of Canada or on the streets of bustling Hong Kong. "The design foundation of CLOT was built around inclusivity and honouring the streetwear culture of the east and this has not changed in our 20-year history. The beauty of collaborating with a brand as iconic as Roots to celebrate CLOT's 20th anniversary is our shared purpose and design ethos: combining style and culture to bring people together," says Mr. Chen, founder and creative director of CLOT.

Shot in Mr. Chen's hometown of Vancouver, the campaign blends the look and feel of classic street-style photography, informed by a global perspective and the Canadian wilderness. Featuring a backdrop of meadows, lakes and mountainous terrain, it serves as the perfect backdrop for a collection that encourages the wearer to go outside.

Roots x CLOT serves as a testament to quality craftsmanship and elevated design, with its use of innovative and durable sustainable materialism, as well as nature-inspired messaging that is emblazoned across the products. "This is a serendipitous fusion of Edison's Vancouver heritage and our deep Canadian roots, both of which celebrate the splendor of the great outdoors. The Go Outside, You'll be Glad collection is not just a fashion statement, it is a shared manifesto to reconnect with nature and the vibrant pulse of city life. We are proud to blend Roots commitment to quality, comfort and style with CLOT's innovative spirit, bringing to life a collection that encourages everyone, everywhere, to step outside and revel in the world's beauty," shares Meghan Roach, Roots chief executive officer.

The gender-free Go Outside: You'll Be Glad collection features a leather varsity jacket, crewnecks, kanga hoodies and track pants, among other core wardrobe pieces ranging between $18 and $1,398. The second, Lunar New Year, collection will include an assortment of fleece, tees and accessories, including a leather banff bag, leather tote and charm, and a leather varsity jacket.

"The LNY collection was inspired by the Year of the Dragon: dragons are fearless and in the endless pursuit of achieving their goals. Dragon imagery is featured prominently throughout the collection with pops of red and gold, a physical manifestation of good fortune for the new year ahead," shares Mr. Chen.

The Roots x CLOT collection will be available on Tmall (CLOT and Roots), in Roots stores in Canada, the U.S. and Taiwan, across Juice stores in China, and at the Roots website.

About Roots Corp.

Established in 1973, Roots is a global lifestyle brand. Starting from a small cabin in northern Canada, Roots has become a global brand with over 100 corporate retail stores in Canada, two stores in the United States and an e-commerce platform.