RONA and the AIR MILES Reward Program Sign Multi-Year Renewal Agreement

LoyaltyOne, Co. and RONA Inc. Maintain National, Long-Term Agreement Extending 22-year Partnership

TORONTO, July 2, 2014 /CNW/ - RONA Inc. and LoyaltyOne, Co., owner of the AIR MILES Reward Program, announce that they have entered into a multi-year renewal of their long-standing arrangements which allow RONA to issue AIR MILES reward miles and accept AIR MILES Cash redemptions at more than 500 stores across Canada that operate under RONA banners.

AIR MILES Collectors earn reward miles on all purchases made at RONA retail banners at a rate of 1 reward mile for every $20 spent, and can take advantage of bonus offers and promotional multipliers on products at more than 500 RONA retail stores. All holders of RONA commercial or consumer credit cards can double their AIR MILES reward miles every time they use their cards. AIR MILES Collectors who have opted-in to the AIR MILES Cash feature can also instantly redeem their reward miles at the cash register at a rate of 95 reward miles for $10 off their purchases.

"As Canada's number one home improvement retailer, we are proud to be associated with AIR MILES, Canada's premier loyalty program. For more than 20 years, we have continuously offered the AIR MILES program to our customers,'' says Claire Bara, Marketing Vice President at RONA. "We know our customers are avid AIR MILES Collectors who recognize the value of the program. Our partnership allows us to offer our AIR MILES customers key incentives, unique promotions and add value to their shopping experience and allows us to better understand and anticipate their needs."

"RONA was one of the original Sponsors that launched with the AIR MILES Reward Program more than two decades ago, and continues to be an important part of our continued success," says Andy Wright, President, AIR MILES Reward Program. "More than 20 years later, our two companies maintain a close partnership and work together to fulfill the same objective - to reward customers for their continued loyalty."

RONA retail banners in the agreement include all RONA-branded banners. For more information on RONA offers and other AIR MILES Sponsors, visit www.airmiles.ca.

About RONA
RONA Inc. is a major Canadian retailer and distributor of hardware, building materials and home renovation products. The Corporation operates a network of over 500 corporate, franchise and affiliate stores under several banners and in a number of complementary formats. With its eight distribution centres and its specialized TruServ Canada wholesaler, RONA serves its network as well as many independent dealers operating under different banners. With some 24,000 employees, the Corporation generates annual consolidated sales of $4.2 billion. For more information, visit rona.ca.

About LoyaltyOne, Co.
LoyaltyOne is a global leader in the design and implementation of coalition loyalty programs, customer analytics and loyalty services for Fortune 1000 clients around the world. LoyaltyOne's unparalleled track record delivering sustained business performance improvement for clients stems from its unique combination of hands-on practitioner experience and continuous thought leadership. LoyaltyOne has over 20 years history leveraging data-driven insights to develop and operate some of the world's most effective loyalty programs and customer-centric solutions. These include the AIR MILES Reward Program, North America's premier coalition loyalty program; a majority stake in European-based BrandLoyalty, one of the largest and most successful campaign-driven loyalty marketers outside of the Americas; and a working partnership with Latin America's leading coalition program, dotz. LoyaltyOne is also the owner of COLLOQUY, a group dedicated to research, publishing and education for the global loyalty industry. LoyaltyOne is an Alliance Data company. For more information, visit www.loyalty.com.

About the AIR MILES Reward Program
Founded in 1992, the AIR MILES Reward Program is Canada's premier coalition loyalty program with more than 10 million active Collector accounts, representing approximately two-thirds of all Canadian households. The AIR MILES Reward Program allows Collectors to earn reward miles simply by doing their everyday shopping at more than 240 leading brand-name Sponsors, representing thousands of retail and service locations across Canada and leading global brands online. The AIR MILES Reward Program also allows Collectors to indulge in more than 1,200 leisure, entertainment, merchandise, travel and a range of accredited, environmentally-friendly lifestyle rewards. With AIR MILES Cash, Collectors can also have the flexibility to instantly redeem their AIR MILES reward miles in-store towards many every day and high value purchases like gas, grocery, drug store items and home improvement purchases at participating Sponsors.

SOURCE AIR MILES Reward Program

RONA Media Office: 514-599-5900, ext 5271, media@rona.ca
AIR MILES Reward Program Media Office: 416-552-2352, mediaoffice@loyalty.com