Ms. Caroline Goulian reports

RW&CO ENTERS A NEW ERA AS REITMANS (CANADA) LIMITED ACCELERATES ITS RETAIL TRANSFORMATION

Canadian retailer RW&CO, one of three distinctive brands under Reitmans (Canada) Ltd., is entering a bold new phase of its evolution. Guided by Reitmans's long-term transformation strategy, RW&CO has redefined its visual identity, in-store experience and customer approach to better align with the values and lifestyle of today's consumer.

This transformation comes to life through a newly opened flagship concept at Promenades Saint-Bruno, located approximately 20 kilometres from Montreal's downtown core. Spanning 7,800 square feet, the flagship is RW&CO's largest store to date. It features curated collections, modern design elements and a lounge-inspired fitting area that supports comfort and discovery. The space captures RW&CO's modernized visual identity, revealed in September as part of the brand's next chapter.

Designed with intention in Canada, each piece is crafted from elevated materials that combine quality, comfort and style. RW&CO creates collections that evolve with its customers, offering refined essentials that blend seamlessly into the rhythm of modern life.

"This moment represents much more than a rebrand. It marks a pivotal milestone in our five-year strategic plan and it's a reimagining of what RW&CO stands for," said Margaret Thouez, general manager of RW&CO. "We've evolved to meet our customers where they are today and where they aspire to be tomorrow, blending innovation, design and connection to create experiences that are authentic and inspiring. Our commitment remains the same: to craft modern, refined collections for men and women -- urban professionals, creative thinkers and style-conscious individuals who value quality, versatility and confidence in every aspect of their lives."

Beyond its design and physical footprint, the flagship reflects RW&CO's commitment to building a purpose-driven retail environment that fosters creativity and community. RW&CO will use this platform to host brand collaborations, spotlight local talent and deepen connections with Canadian consumers, reinforcing Reitmans's mission to craft meaningful, lasting experiences across its brands.

The opening of the Saint-Bruno store is only the beginning. It stands as a symbol of RW&CO's renewed direction and of Reitmans's vision for the future of modern Canadian retail: dynamic, connected and built to evolve.

About Reitmans (Canada) Ltd.

Reitmans is one of Canada's leading specialty apparel retailers for women and men, with retail outlets throughout the country. The company operates 391 stores under three distinct banners consisting of 221 Reitmans, 86 Penn and 84 RW&CO.

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