The Globe and Mail reports in its Friday edition that we grumble about a terrible experience at a bank or telco, then pay the bill and remain a loyal -- if unhappy -- customer for another 20 years. The Globe's David Berman writes that it's typical for Canadians to grouse a lot, but not change banks for telcom providers. We all have our reasons for staying put. Sometimes, there are bundled services to consider, where you're getting a deal on your phone because you also get an internet connection from the same company. Or a bank has your chequing account, trading account, credit card and mortgage. That makes severing one service an ordeal. Mr. Berman says he wouldn't call it loyalty; inertia is a more apt term. Do you recall the Rogers customer service nightmare in July, 2022, when a botched network upgrade triggered a massive outage across the country that affected millions of Canadians for more than 24 hours? Customers were fuming. Yet, Rogers added a net 634,000 wireless mobile phone subscribers in 2022, compared with 2021 -- and another 962,000 subscribers in 2023. That suggests that we grumbled and then carried on as usual. And the Big Six banks are up, on average, nearly 66 per cent over the past 12 months.