12:00:47 EDT Tue 09 Sep 2025
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Stingray Group Inc
Symbol RAY
Shares Issued 53,584,509
Close 2025-09-08 C$ 10.07
Market Cap C$ 539,596,006
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Stingray launches karaoke feature in BYD vehicles

2025-09-08 19:48 ET - News Release

Mr. Frederique Gagnier reports

STINGRAY ELEVATES IN-CAR ENTERTAINMENT WITH NEXT-GENERATION KARAOKE EXPERIENCE IN BYD VEHICLES

Stingray Group Inc. has launched an advanced karaoke experience for BYD vehicles. The new feature will initially be available for most of the Ocean and Dynasty series models, and will be extended to Denza models in the near future. This launch marks the debut of Stingray Karaoke's new scoring mode, fully integrated with the recently acquired Singing Machine's next-generation microphones featuring the revolutionary Perfect Pitch technology to deliver unparalleled accuracy in vocal performance evaluation.

Following its acquisition of the Singing Machine Company, Stingray now offers the industry's first fully integrated in-car karaoke system for BYD drivers and passengers. The new system features two of Singing Machine's state-of-the-art microphones, equipped with proprietary real-time technology that delivers seamless gamification, vocal scoring and real-time auto pitch correction -- all powered by a custom chip set. These microphones offer instant connectivity, ultralow latency and a dynamic scoring mode that gamifies every performance, turning each drive into an interactive musical experience.

A standout feature of this launch is the wide range of voice effects that users can explore to enhance their vocals with professional-grade options such as KTV, music hall, recording studio and acoustic mode. Whether striving for studio-quality sound or experimenting with creative vocal styles, every singer can find the perfect effect to match their performance and mood.

"Stingray is committed to pushing the boundaries of in-car entertainment. The integration of Singing Machine's leading microphone technology into our portfolio allows us to deliver an unparalleled, seamless experience for music lovers on the road," said Jim Riley, president of U.S. division at Stingray. "Our new scoring mode, combined with real-time pitch correction, makes every karaoke session a truly immersive and rewarding experience. We're excited to set a new benchmark for road trip fun and musical engagement."

The new microphones, part of Stingray's portfolio, were co-developed with BYD automotive product strategy and the New Technology Research Institute. They feature a custom DSP chip for real-time pitch correction -- perfect pitch -- ensuring every singer stays on key. The microphones are fully integrated with BYD's infotainment system and the Stingray Karaoke app, offering access to over 100,000 licensed songs across every major genre. The system also includes vocal coaching, harmonizing effects and a robust scoring system that tracks performance in real time.

"BYD is dedicated to delivering innovative, joyful experiences to our customers," said Stella Li, executive vice-president of BYD and chief executive officer of BYD Americas. "By integrating Stingray's all-in-one karaoke solution, which includes the latest Singing Machine microphones and advanced scoring and pitch correction features, we're redefining what in-car entertainment can be. Every journey becomes an opportunity to sing, compete and connect."

Key features:

  • Professional wireless karaoke microphones with proprietary Pitch Lab technology and perfect pitch real-time correction;
  • Seamless integration with BYD's infotainment system and Stingray Karaoke app;
  • New scoring mode for gamified, interactive karaoke sessions;
  • Suite of vocal effects include KTV, music hall, recording studio and acoustic mode;
  • Hundreds of the most popular songs are available in scoring mode, with access to a full catalogue of over 100,000 licensed songs in multiple languages and genres;
  • Ultralow-latency and customizable connection options for in-vehicle use.

The all-new karaoke experience is coming soon to BYD vehicles, offering an exciting new way for passengers to enjoy their journey.

About Stingray Group Inc.

Stingray, a global music, media and technology company, is an industry leader in TV broadcasting, streaming, radio, business services and advertising. Stingray provides an array of global music, digital and advertising services to enterprise brands worldwide, including audio and video channels, 97 radio stations, subscription video-on-demand content, FAST channels, karaoke products and music apps, and in-car and on-board infotainment content. Stingray Business, a division of Stingray, provides commercial solutions in music, in-store advertising solutions, digital signage, and artificial-intelligence-driven consumer insights and feedback. Stingray Advertising is North America's largest retail audio advertising network, delivering digital audio messaging to more than 30,000 major retail locations. Stingray has close to 1,000 employees worldwide and reaches 540 million consumers in 160 countries.

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