15:28:56 EDT Wed 01 May 2024
Enter Symbol
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USA
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Restaurant Brands International Inc
Symbol QSR
Shares Issued 312,484,318
Close 2024-02-23 C$ 102.81
Market Cap C$ 32,126,512,734
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Restaurant Brands' Tim Hortons reaches 60th anniversary

2024-02-26 00:11 ET - News Release

Mr. Yongchen Lu reports

TIMS CHINA CELEBRATES ITS FIVE-YEAR ANNIVERSARY

Restaurant Brands International Inc.'s Tims China reached the significant milestone of its fifth anniversary in China today, celebrating its fifth year of providing outstanding guest experiences in the Chinese market. Just in the last year, some of the notable milestones it crossed included opening its 900th store, entering its 60th city in China and welcoming its 18 millionth loyalty club member.

Tims China fifth anniversary

Concurrent with Tims China's celebrations, Tim Hortons, the globally renowned coffee brand, celebrates its 60th anniversary. To commemorate both remarkable milestones and double celebrations, Tims China has launched a line of double anniversary lattes. This limited edition series includes the double pistachio latte, the double hazelnut latte, the double matcha latte and the double latte. Also making a comeback are three classic donut varieties, bringing the warmth of early spring and a touch of sweetness to everyone.

60th anniversary new products

Over the past five years, Tims China has proved to be a desirable and differentiated player in the Chinese market by providing an outstanding guest experience and strong value for money, while offering a locally adapted food menu. There is ample room to grow from here -- driven by its compelling offering and the exceptional growth of the coffee sector in China.

Yongchen Lu, chief executive officer of Tims China, reflected on the five-year journey: "We are honoured by the affection Tims has won from Chinese consumers. At this five-year milestone, we are confident that Tims will continue to integrate deeply into China's budding coffee-loving market, seizing industry opportunities while consistently zooming in on customer needs. With the success we have enjoyed to date, we are more committed than ever to winning over our guests by giving them superior experiences through our differentiated and locally relevant coffee and food options. Keeping that firmly in mind, we look at the next five years of our development in China with great confidence and enthusiasm."

About TH International Ltd.

TH International (Nasdaq: THCH) is the parent company of the exclusive master franchisees of Tim Hortons coffee shops in mainland China, Hong Kong and Macau and Popeyes restaurants in mainland China and Macau. Tims China was founded by Cartesian Capital Group and Tim Hortons Restaurants International, a subsidiary of Restaurant Brands International.

The company's philosophy is rooted in world-class execution and data-driven decision making and centred around true local relevance, continuous innovation, genuine community and absolute convenience.

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