02:48:02 EDT Wed 15 May 2024
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Restaurant Brands International Inc
Symbol QSR
Shares Issued 312,055,887
Close 2024-01-15 C$ 104.10
Market Cap C$ 32,485,017,837
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Restaurant Brands opens Tims China stores in Shanghai

2024-01-16 01:13 ET - News Release

Mr. Yongchen Lu reports

TIMS CHINA PARTNERS WITH SHANGHAI METRO TO OPEN TIMS COFFEE SHOPS IN "LINE 14" STATIONS

TH International Ltd., the exclusive operator of Restaurant Brands International Inc.'s Tim Hortons coffee shops and Popeyes restaurants in China, has opened the first seven Tims China stores in Shanghai metro stations. The partnership will be expanded to include more Tims coffee shops in Line 14 stations.

The Tims coffee shops are conveniently located within the metro stations so commuters can grab a coffee on the go. The stores offer new and exclusive breakfast products, particularly popular with daily travellers.

As Shanghai has the world's largest metro system, transporting approximately 13 million passengers across the city every day, the partnership provides great visibility to Tims China's brand. This is amplified further by the design of the shops, incorporating elements of subway train cars, including a silver facade and flowing lights, appealing to young trendsetters and hard to miss.

"The partnership between Tims China and Shanghai metro is about more than just coffee. It is about providing a better commuter experience, and it speaks for our efforts to think outside the box in terms of traditional consumption habits," said Yongchen Lu, Tims China chief executive officer. "We will continue to provide convenience for our guests throughout their day, wherever and whenever they want a cup of hot coffee."

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