19:02:59 EDT Thu 31 Oct 2024
Enter Symbol
or Name
USA
CA



Restaurant Brands International Inc
Symbol QSR
Shares Issued 312,013,038
Close 2023-07-20 C$ 102.05
Market Cap C$ 31,840,930,528
Recent Sedar Documents

Globe/AP say RBI gets fried for Barbie burger in Brazil

2023-07-21 08:45 ET - In the News

The Globe and Mail reports in its Friday edition that ahead of the franchise's first live-action film, more than 100 brands have hopped on the Barbie doll bandwagon. An Associated Press dispatch to The Globe says that you can have pink sauce on that Burger King burger or "Barbie-fy" your pet with sweaters and beds with Barbie motifs. If that is too low brow, there are hot pink Barbie monogrammed knit leggings by luxury designer Balmain instead for a cool $2,150 (U.S.). Ahead of Friday's U.S. release of the Barbie movie, parent company Mattel has created a product marketing blitz with more than 100 brands plastering pink everywhere. Burger King's franchise in Brazil is offering "Pink Burgers" -- a slice of melted cheese, bacon and a smoky-flavoured hot pink sauce. The Pink Burger comes in a Barbie Combo, which also features French fries (dubbed "Ken's Potatoes"), a pink shake and a pink-frosted doughnut. "Has BK completely lost its creativity or is just too lazy to think of something better?" said one comment on Burger King Brazil's Instagram account. Restaurant Brands International noted it is a limited-time partnership sold exclusively in the Brazil market and will not be available in the United States or elsewhere.

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