The Globe and Mail reports in its Thursday edition that amid diplomatic tensions between Canada and China, many Canada-based analysts have warned of potential boycotts of Canadian brands in China. Guest columnist Jacob Cooke writes, however, that demand for Canadian products is soaring. Whatever the path forward after Tuesday's release of former governor-general David Johnston's foreign-interference report, this sky-high demand for Canadian goods is one reason among many that trade is unlikely to be affected by this diplomatic row. If you stroll through Beijing's streets, there is a good possibility that upwardly mobile Chinese are wearing Canadian brands (Lululemon, Roots, Canada Goose) and strolling around with a cup of Tims in their hand. Tim Hortons operates more than 600 outlets in China, and 2022 revenue was up 60 per cent from a year earlier. Folks can get their double-double fix in 20 Chinese cities, and by 2026, Tims plans to have 2,700 outlets in the market. Readers might be wondering why those brands are so popular. Mr. Cooke thinks the answer lies in the value that they deliver. Canadian brands, and their strong product offerings, align with Chinese consumers' aspirations and lifestyle choices.