When it Comes to Flame-Grilling, a King Always Outranks a Colonel
Company Website:
http://www.bk.com
MIAMI -- (Business Wire)
Available starting today nationwide, the King of Flame-Grilling, BURGER
KING®, is introducing its new Grilled Chicken Sandwich. The
new Grilled Chicken Sandwich is made with seasoned 100% white meat
chicken filet, flame-grilled to perfection, marinated with spices,
layered with fresh lettuce, ripe tomato, and sweet honey mustard on a
toasted potato bun. BURGER KING® knows that grilling – with
real fire – makes everything better.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20190221005212/en/
BURGER KING® Restaurants Introduce the King of Flame-Grilling's New Flame-Grilled Chicken Sandwich (Photo: Business Wire)
A new video that pokes a little bit of fun at one of BK® restaurants key
competitors launches today at YouTube.com/BurgerKing
and features the King as the “K.F.G.,” or the “King of Flame Grilling.”
BK® guests can also find limited edition “K.F.G.” sandwich wrappers
starting today at select restaurants in Kentucky, Miami, Los Angeles and
New York.
“BURGER KING® has been flame-grilling since our first
restaurant opened in 1954 -- we have over 60 years of grilling expertise
under our belt,“ said Chris Finazzo, President, North America, Burger
King Corporation. “We wanted to celebrate this expertise and show that
when it comes to flame-grilling, we ‘reign’ over the competition. We’re
not just the King of flame-grilling WHOPPER® sandwiches; we’re also the
King of flame-grilling chicken.”
The New Grilled Chicken Sandwich is available at participating BK®
restaurants nationwide as a permanent menu item with a recommended price
of $4.99 for the sandwich only and $6.99 for the combo meal that
includes a small drink and small fries.
About BURGER KING®
Founded in 1954, the Burger King brand is the second largest fast food
hamburger chain in the world. The original Home Of The Whopper®, the
Burger King system operates more than 17,700 locations in more than 100
countries and U.S. territories. Almost 100 percent of Burger King
restaurants are owned and operated by independent franchisees, many of
them family-owned operations that have been in business for decades. To
learn more about the Burger King brand, please visit the Burger King
brand website at www.bk.com
or follow us on Facebook,
Twitter
and Instagram.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190221005212/en/
Contacts:
Brooke Scher Mogan
ALISON BROD MARKETING + COMMUNICATIONS
212-230-1800
bk@alisonbrodmc.com
Source: Burger King Corporation
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