The Financial Post reports in its Thursday edition that Quebecor's Fizz is expanding to Ontario, Manitoba, Alberta and British Columbia through a framework that allows regional cellphone providers to compete across Canada using networks built by its larger rivals. A Canadian Press dispatch to the Post says that the flanker -- a term commonly used to describe discount brands owned by major carriers -- it will offer introductory plans starting at $14 a month in certain regions of those four provinces. Since launching in 2018 as a discount carrier in Quebec, Fizz has served as Quebecor's alternative to its main wireless carrier Videotron. The expansion outside Quebec follows a four-month trial. Fizz says new customers in the four provinces will be able to keep their plans and rates for as long as they like, as the company is promising "no end dates" and "no haggling" on its part. It is also planning to extend its reach to more towns and regions of those provinces within a few months, with the goal of eventually offering service to 90 per cent of the Canadian population. The expanded service will, in part, operate using Quebecor's current infrastructure, which exists in mostly urban areas of Ontario, Alberta and B.C.